Because of the low barriers to entry and the huge consumer base, the kitchen and electric appliance industry has always had a "cottage" style of drowning, especially for the third- and fourth-line markets occupied by a large number of local brands and mid-line brands. This situation is even more serious. For the market, the proliferation of the Shanzhai brand is a major obstacle to the healthy development of the industry. For consumers, in addition to the difficulty in screening, the economic losses caused by the products of the Shanzhai brand are only borne by themselves.

Regular channel purchase, be careful to encounter "Li Gui"

Li Wei and Li Gui are similar in appearance, but they have a prototype in a dozen. It is also necessary to carefully "hit" out the true and false of the kitchen electricity channel. In general, the choice of Suning, Gome and Other large stores, as well as large building materials supermarkets will be relatively more secure, these platforms will be more stringent in the identification of the brand, will not smash their own signs because of the cottage problem.

When faced with small regional specialty stores, consumers need to know their formality in advance through authoritative channels, such as through the brand's official website or consulting after-sales service calls to confirm the reliability of their outlets.

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Consumers often check the products carefully when they purchase them. They tend to turn a deaf ear to the after-sales. In fact, the formal brands have a perfect after-sales service system, and the cottage brands generally try to hide the shortcomings in the after-sales through the promotion of the product gimmicks. At the time of purchase, it is necessary to ensure the reliability of the after-sales system.

In addition, in recent years, after all kinds of after-sales, in fact, the counterfeit after-sales repairs are endless. In response to these false services, consumers must learn to look at the official, designated after-sales service calls and outlets.

User card is very important, remember to save it

When consumers purchase kitchen appliances, they should pay attention to the user cards that are included with the products. The formal after-sales contact information on the cards can be used as authoritative information. In addition, some kitchen appliances brands will disclose some of the counterfeit and after-sales seized by the company on the official website and 315 consumer electronic complaints online for identification. Learning to use online resources to obtain information is also the ability of consumers in the Internet era.

[Scan the QR code below, pay attention to the WeChat public number "Jiuzhen cabinet network "; you can view the popular article " Friends selling cabinets: In the face of miscellaneous brand impact, are you worried?" ", want to communicate with peers can join the Jiuzheng building materials network cabinet exchange group]

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