The property market regulation policy causes most sanitary ware brands sales to decline by about 30%

This year's real estate market is not very optimistic. Sanitary ware is playing a very important role as the main material for real estate renovation. The impact of the regulation of the property market on the sanitary ware industry began to show. Yesterday, the reporter learned from some of the city's sanitary ware stores and brand dealers that the cooling of the property market caused some sanitary ware brands to drop by about 50% year-on-year. Industry insiders pointed out that this is only a temporary phenomenon. In the future, more people buy their homes for self-occupation, which will make the development of the sanitary ware industry more reasonable.

Sales decline in sales season

Yesterday morning, the reporter saw in a building material sanitary ware store in Shiqiaopu. The store was deserted. There were only two or three citizens in the individual brand stores who were choosing sanitary products. 'There are few customers coming to patronize the weekend now. 'A bathroom boutique sales staff told reporters. 'Our store sales this year have been very unsatisfactory. Wang Xiangwei, general manager of a certain brand of sanitary ware in Fujian who is busy with the settlement of orders, told reporters that according to the usual practice, February to May and October to December each year are the peak sales season for sanitary products, but the sales volume is from February to May this year. In the same period last year, it fell by 40% to 50%.

It is not only Wang Xiangwei who is distressed. The reporter visited seven or eight sanitary ware stores and mentioned the current sales situation. Each person in charge shook his head. 'The number of people who buy a house is less, and the demand for decoration is also reduced. The sale of bathroom products naturally follows. 'A shop owner said that the sales profit rate of bathroom products was 20% to 30%. This year's sales volume has deteriorated sharply, and even a 10% profit margin is good. The data provided by Shapingba Dachuan Building Materials Market shows that since March this year, sales of sanitary products and related building materials in this market have fallen by about 30% from the same period of last year. The reporters compared the transaction data of the city's housing fairs last spring, autumn, and spring this year and found that the area of ​​housing transactions at the 3rd session of the Fair was 682,000 square meters, 412,100 square meters and 329,400 square meters, respectively.

The industry said it was a temporary phenomenon

'It can be said that the sales growth of sanitary ceramics industry in previous years was not directly proportional to the growth rate of the real estate industry. Qin Kaizhi, executive deputy general manager of Dachuan Building Materials Market, said that before the introduction of the property market regulation policy, many people bought houses for investment purposes, so the boom in the property market did not result in a corresponding increase in building materials sales. 'For the bathroom and building materials home industries, there is still room for overall development, and rigid demand is still large. 'Qin Kaizhi believes that after some adjustments, people who really need to buy their own homes will return to the consumer market. At present, the decline in the sales volume of the bathroom industry due to the regulation of the property market is only a temporary phenomenon. In the future, the relationship between the sanitary ceramics industry and the real estate industry will become more reasonable.