Tile companies need to tap industry potential

Although there are more and more brands in the tile market and the competition is fierce, it does not mean that the market is saturated and the future development will stop. As a member of the thousands of tile companies, regardless of their size, their determination in competing for market profits is the same, and the opportunities provided by the market for everyone are relatively fair. The industry cake is not no, it depends on how you rob, the market potential is not hidden deep, but depends on whether you will throw a gimmick.

Tile industry product technology is low

In the ceramic tile industry, the continuation of the low-tech production model brings the biggest drawbacks: product homogeneity, low product technology content, and low barriers to entry. Newly-emerged companies tend to focus on the products of others, which leads to ceramic tiles. The low rate of return for industry innovation. This is a cycle, and now the tile industry is gradually falling into an inescapable whirlpool in an endless cycle. Low-cost, low-tech tile products flood the market, not only disrupting consumers' judgments and buying desires, but also hindering the mature transition of the tile market. Faced with this situation, tile companies need to increase their technological content and escape the endless cycle.

Tile industry needs to change existing production relationships

As a manufacturing industry, the ceramic tile industry has continued its labor-intensive production model. This model has been stretched for two centuries. The nature of its production relationship determines its low productivity, and producers' intention to increase production efficiency must first change. The existing production relations have increased investment in modern production lines.

Tile companies need to work hard to build a brand

Despite the unfavorable market environment, some brand-name companies and domestic companies have experienced rapid growth last year. Branding now is a lot harder than it was in earlier years. However, tile companies still have to create their own brands: In the research and development of products, it is necessary to adapt to the current consumer groups to innovate, not necessarily "tall", not necessarily the development ideas of big brands, nor is it advertised in the media. . This simple and crude way to build a brand has become obsolete. Tile companies only need to have their own "fans", can be recognized by a segment of the market, intensively in a more segmented market.

All in all, the potential for market development in the ceramic tile industry still exists. As long as the company finds the right approach, it will certainly be able to highlight the importance of progress and make progress.