Villa to the countryside high-end bathroom into the town

In recent years, with the rapid development of cities, urban land resources have become increasingly scarce. With the implementation of the List of Restricted Land Use Projects and the List of Prohibited Land Use Projects, the land for high-end luxury villas has been continuously restricted to varying degrees, forcing more and more villas to choose “avoiding urban areas”. This development trend also provides opportunities for high-end sanitary ware products to enter the rural market and promote new development and new development of their market space.

Land resources are increasingly in short supply, “Villas go to the countryside” or become a trend

Since the 21st century, with the continuous economic growth and the continuous advancement of urbanization construction land, a tower of skyscrapers surrounds us, constantly refreshing our memories of the city at an ever-changing pace. With the rapid development of the city, under the pressure of a growing population base, urban land resources have become increasingly scarce and scarce.

In response to the current status of the city, while accelerating urban construction, the government has also issued related land policies in recent years. It further requires that affordable housing, shanty towns, and small and medium-sized ordinary housing sites be no less than housing construction land. 70% of the total supply, and a corresponding increase in the examination of the qualifications and sources of funds for the access to the land market. This will lead to more and more high-density residential projects in the future real estate development, and villa resources will become increasingly scarce, and even some urban villas will become the future out-of-print resources.

Compared with the increasingly congested urban environment, natural environments such as clear air and beautiful ecological villages or suburbs are increasingly sought after by urban residents. Its sparsely populated features also provide possibilities for the construction of villas and other low-density residences. And due to the strong support of relevant policies, the rural infrastructure has been increasingly perfected, and the distance between urban and rural areas has also gradually shortened. According to survey statistics, more and more urban people are eager to return to their villages, escape from the hustle and bustle, and feel the original rural life of “long stay in the cage and return to nature”. All of these have created conditions for "villas to the countryside", which will have a considerable market space in the future.

Rural market space has huge opportunities for high-end products

With the “villas going to the countryside” possible, it will inevitably lead the development of the rural real estate industry. The original homestead homes will become the new form of the low-density luxury homes in the future, and will lead the new style of living under the transformation of urban villas to their hometown villas.

In the face of this transformation, the sanitary ware industry should also identify the market space, make strategic preparations in advance, and in the new round of development opportunities, seize the opportunity to launch products that will satisfy property developers and consumers. At present, due to the relative humidity of the rural environment and the contaminated indoor environment, and due to factors such as resistance to moisture and difficult care, the development of sanitary ware in the rural market is still struggling. For this reason, in order to occupy the market faster and better for a long time, Jiuzheng Building Materials Co., Ltd. recommends that all companies must have higher requirements on their own product quality and technology, in addition to increase the moisture-proof design of bathroom, how to make the bathroom While being more wear-resistant, it is also easy to take care of cleaning, which is the main direction that the rural sanitary ware market should consider in the future.

At the same time, with the improvement of people's living standards, the purchasing power of rural residents has been significantly improved, and the pursuit of quality of life has also been a qualitative leap. In the past, the business philosophy of “low-end product channels sinking” will be difficult to survive. Whether it is the rise of the "villas to the countryside" or "hometown homes" or the self-awareness of people's consumption consciousness, it will illuminate the future of the flooring industry. The low-end brands with poor product quality, low technology, and low service will gradually be eliminated in the market competition for weak meat and high-quality foods. High-quality high-end products will not only continue to occupy the first-tier and second-tier markets, but will also be large in the future rural markets. There is something to do.

From this point of view, regardless of the market space brought by any opportunity, sanitary ware companies can only proceed from their own products and effectively improve product quality and brand image, and can grasp all development opportunities in the ever-changing market competition and truly To the consistent "quality quality", to adapt to the ever-changing market situation.