From E-mail mail to QQ to blog Weibo to WeChat, it not only provides multiple choices for people to communicate online, but also provides many conveniences for door and window enterprise marketing.

Door and window companies have set foot in WeChat marketing

Many door and window companies have taken the first step to create a WeChat platform. They print the QR code of the company on the poster to let consumers know at a glance. As long as they scan the QR code of the company, they can understand the company's dynamics and events. At present, dozens of door and window companies have already opened their WeChat public platforms, established their official WeChat accounts, and started to engage in WeChat marketing. For the entire door and window industry, WeChat marketing is still in the initial stage of understanding, so companies that want to use this to increase sales and even popularity must not cast their nets in order to gain fans. The most important thing is to let existing and potential customers know about the company ’s Things to do and services.

Clearly positioning and using WeChat as a channel to promote WeChat will definitely help corporate publicity and brand marketing. However, how to use WeChat well for door and window companies and how to use WeChat for marketing is currently rarely available for reference. WeChat is by no means boasted by some training institutions. Through marketing, we can bring many times of growth to our business, and the brand image reaches tens of millions of exposures. This completely distorts the essence of marketing and also myths the value of WeChat. Their content that is equally applicable to Weibo marketing and e-commerce training will not bring any substantial effect to the company's WeChat operation. Therefore, companies must understand the target audience when they set foot in WeChat, and formulate a strong promotion plan while clearly positioning.

Door and window enterprises should pay attention to the quality of content push

WeChat is not just an APP in a mobile phone. It can use mobile terminals to display corporate advertisements. It can also effectively allow companies to interact with consumers. It is an effective and important marketing tool. But as far as the current situation is concerned, the official WeChat of many door and window companies has become a simple content push tool, which will not only fail to achieve the role of brand promotion, but will increase consumer disgust.

Only effective content corresponding to the real audience can withdraw the corresponding feedback. Watching people serving food is the standard strategy of content marketing. Providing your fans with topics they are interested in is possible for them to participate in the interaction. The initial stage may be to please fans process.

The content to be pushed must be thematic and strategic, instead of going to forum marketing today, going to Weibo marketing tomorrow, and going to WeChat marketing the day after tomorrow, it must be pushed systematically. Of course, special industry recommendations are best 1-2 per week, otherwise the audience will be crazy.

WeChat marketing needs to strengthen activity interactivity

The event is the coolest marketing model of WeChat marketing. Jiuzheng Building Materials believes that whether it is to send prizes or participate in the discussion of the same topic, this must be the fastest growing model for fans. The general marketing field is generally Mainly given books, this kind of promotion significance even if shared to the circle of friends is not as obvious as that of enterprises. But it can increase the interactive activity of fans.

Account targeting group is the key

Account positioning is critical. Whether to make a content output or generate a micro-signal for the content is a question worth thinking about. Ordinary novices will take the method of quantity and quality, either powder or buy powder, when you are accustomed to this marketing model with a lot of moisture, when you enjoy the false prosperity of fans soaring in minutes, you basically Say goodbye to simplicity, goodbye to the chance to achieve a WeChat size. Not your real audience, what's the point of having 10,000 fans?

Some door and window companies have accumulated thousands of WeChat fans, all of which are real. Why do they not respond to an activity? How many dozens of interactions per day? What is the difference between WeChat and Weibo? The reason is that it is not the number of fans but the precise number of fans. One Weibo can spread millions of fans. Every day, the joke chicken soup is energetic. What WeChat wants is an absolute precision crowd. It prefers to attract 300 industry precision fans instead of Make your own powder into a chaotic stew fan.

Certification does not mean that "professional" companies seek truth

A zombie with a V and a door and window account with less than 500 real fans are less than 500. The former looks like a face, while the latter feels like a face. In the process of creating value, the latter will explode the former by at least 8 Chang An Street. Adding V is just a boost in trust. Without adding V, you may not be able to win the trust of fans. The key depends on whether your fans are real.

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