Chengdu Furniture Fair entered the "big exhibition big era"

July 2012, Chengdu furniture exhibition full forward "the era of big show."

What is the big show? It refers to the exhibition mode similar to the Milan Furniture Fair, through a main venue linked with N "satellite exhibitions", which not only expands the scale of the exhibition unprecedentedly, but also meets the diverse needs of exhibiting companies and visitors, thereby bringing multiple overlapping benefits. .

In recent years, in Chengdu in July each year, the atmosphere of the furniture exhibition in the whole city has become increasingly strong, and this year's atmosphere affecting the whole city is destined to be more intense. The reporter learned from Chengdu New Oriental Exhibition Co., Ltd, a permanent organization of the Chengdu Furniture Fair Organizing Committee, that this year the Chengdu Furniture Fair will be held in Bayi Furniture City, Taipingyuan Furniture Plaza, Langdu International Furniture Expo Park, and Yuanrui International Furniture Mall The four representative home furnishing stores in Chengdu set up branch venues. As a result, from the first successful trial of "show shop linkage" in 2008, the number of venues increased to four this year. The "regional concept" of Chengdu Furniture Fair radiated from the new exhibition center to the whole city, with a total display area of ​​more than 1.5 million square meters. From this, it can be said that Chengdu Furniture Fair has fully entered the "big exhibition era".

Jiang Dan Chengdu New Oriental Exhibition Co., Ltd., general manager told reporters, after 13 years of development, as the country's third exhibition of furniture Chengdu, the West's largest furniture industry trade shows, in all aspects of development has been relatively mature, the preferred platform for Chinese domestic furniture The image of has also been deeply rooted in the industry, so the 1 + N model has become a breakthrough for the furniture exhibition to break through the existing limitations of various hardware and software conditions and enhance its influence. "On a pure exhibition, its influence is limited after all. Of course, apart from a long history, the foundation of the people is relatively deep. In this case, if the exhibition has a breakthrough in terms of influence, it needs to be considered and other resources. Cooperation.


The particularity of the furniture exhibition is that its industry and consumer market are closely related, so it is a more reasonable model to cooperate with major home furnishing stores. From the Chengdu Furniture Fair's cooperation with home stores in the past five years, it is more desirable and successful. "Jiang Dan said that now Chengdu Furniture Fair has begun to bid farewell to the traditional" single soldier "pure exhibition era, entering a" one belt N ", linked to the city's large exhibition era. And with the influence of Chengdu Furniture Exhibition With continuous improvement, the base of "N" is also changing in a natural growth manner.

So, what impact does this 1 + N model bring? Mr. Chen, who visited the Chengdu Furniture Exhibition in July, told reporters that for him, the purpose of watching the exhibition is to find brands and products that he thinks have a market to purchase. If there are a large number of exhibiting companies, then the corresponding brands and products The choice is wider, and it is more conducive to him to discover business opportunities. "In recent years, when visiting the Chengdu Furniture Fair, in addition to the exhibitors in the new exhibition center, you can also go to various branch venues. I think this trip to Chengdu is more worthwhile in July." In interviews with several branch venues, the reporter It is found that for each home store, Chengdu Furniture Fair is like a magnet that helps them attract dealers across the country. In recent years, the exhibition has attracted nearly 100,000 dealers to watch the exhibition almost every year, which means more for them Order. At the same time, during the furniture exhibition, the special subsidies for the citizens at the main venue were huge, and the Chengdu Furniture Fair not only increased its influence in the industry, but also deepened its mass base among the citizens.

In Jiang Dan's view, the influence of the 1 + N model can be attributed to a sentence, "This is a win-win situation for exhibitions, home stores, dealers, exhibitors, and citizens, and ultimately promotes the entire furniture industry. Healthy and healthy development. "The reporter learned that the activities of this year's Chengdu Furniture Fair branch will be fully launched at the earliest on June 30th, making a city-wide momentum for the official opening of the Chengdu Furniture Fair on July 3.

Main and branch venue activities broadcast

Five places linkage

Set off a boom in furniture consumption across the city

Main venue-new convention center

Ten thousand new products are on sale in the last two days

"Chengdu Furniture Fair is a professional exhibition? Then it doesn't matter to us ordinary people." Here, the reporter reminds the public that although the two days before the main exhibition hall of the furniture fair is a professional audience day, it is only open to licensed personnel, but the latter two The day "Popular Hot Sale Day" (July 5th and 6th) is open to the public.

It is reported that Chengdu Furniture Fair, the preferred platform for China's domestic furniture trade, has welcomed nearly 100,000 professional buyers nationwide almost every year in recent years. In order to sign more orders, exhibitors will almost always bring new products, superior products and even products that are not yet on the market to the furniture exhibition site, including hundreds of brands such as Quanyou, Pocket Pearl, Langdu, Good Scenery, South, Pioneer, etc. Furniture companies will bring new products. Therefore, Chengdu Furniture Fair is not only a trading platform to some extent, but also a centralized conference for new furniture. On the two days of "Popular Hot Selling Day", on the one hand, the exhibitors will "test the market" for new products, and on the other hand, in order to give back to the general public, they will take out unimaginable discounts for new product sales. People who want to buy furniture must not miss it.

In addition to new furniture you can buy, there are also quite "foreign" creative furniture to see. During the four-day exhibition period, the organizing committee set up a 1500m2 "Creative Cocoon" original home design exhibition in the square in front of Hall 4 of the New Convention and Exhibition Center. More than 30 well-known national design institutions, including Song Wenzhong, Xu Liaoyuan More than one hundred works by Yang Jian and many well-known domestic designers. It is worth mentioning that these creative furniture will be displayed in kind.

Session-Bayi Furniture City

Buying furniture is awesome, Ming and Qing Furniture Exhibition is worth seeing

During the exhibition, Bayi Furniture City launched a series of splendid activities. In addition to purchasing new styles and good quality furniture at ultra-low special prices, citizens can fully feel the culture and art of home furnishing. Among them, the Ming and Qing furniture picture exhibition is a highlight not to be missed. At that time, citizens who visit the exhibition of the Bayi Furniture City will be able to see many pictures of the Ming and Qing furniture that are not usually seen, and understand the unique culture of Chinese furniture in that era. In addition, there will be activities such as furniture brand display and cultural performing arts, ultra-low-price special auctions for furniture (home) products, and interactive Q & A with prizes.

Branch venue-Taipingyuan Furniture Plaza

Ten thousand pieces of furniture are sold at a special price, limited buying is very cost-effective

As one of the sub-venues of this year's furniture exhibition, the Taipingyuan Furniture Plaza, the activities launched during the exhibition period are mainly "convenience citizens". During the exhibition period, citizens can shop at the Taipingyuan Furniture Plaza, not only can enjoy the ultra-low discount of "buy 2,000 yuan and save 1,000 yuan" in the exhibition center, but also have the opportunity to snap up limited special products. The reporter learned that as many as 14 products were snapped up, including sofas, beds, suite furniture, etc., and the minimum discount was as low as 1.8%.

Branch venue-Langdu International Home Expo Park

New product direct sales "benefit", generally 3-5% off

June 30 - July 8, in Guanghan Chengdu furniture exhibition is located at the venue - the wave of the International Home Exposition, Guangdong, Zhejiang, Sichuan, Hong Kong will be the first-line furniture brand new large exhibition allows the general public to a full Eye-catching of stylish furniture. It is worth mentioning that during the exhibition period, the public purchase price of the factory will be 50% -70% lower than the market price. Among them, Chivas's new product "Hui" was released for the first time in the country, with an eight-piece first-class sofa set at a market price of 24,734 yuan, and the new product release price was only 16,990 yuan.

Session-Yuanrui International Furniture Store

Buy furniture to win prizes, and have the opportunity to drive Mercedes-Benz home

From June 30th to July 8th, at Chengdu Furniture Fair, located in Shuangliu Branch, Yuanrui International Home Furnishing Mall, citizens can take a free through train to enjoy factory direct purchase of furniture. Among them, citizens who went to the exhibition on Yuanrui International Home Mall on July 1, 3, 4, and 5 won prizes without shopping. Prizes include SLR digital cameras, Ipad2, LCD TVs, hanging air conditioners and other luxury products. electronic product. At the same time, citizens who pay more than 2,000 yuan in the mall on the day of the exhibition can participate in the lottery and will have the opportunity to win Mercedes-Benz cars and cash prizes.