China's hardware exports account for the total proportion of the hardware industry chain diversification development strategy

As we all know, China has become a hardware manufacturing country, but the total value of the hardware industry exports only a few percent of the total production, before the financial crisis, the total output value of the hardware industry has reached 800 billion yuan, and has maintained a growth rate of more than 15%, Among them, exports reached US$50.3 billion, accounting for only 6.28%. Luo Baihui, secretary-general of the International Mould, Hardware and Plastics Industry Suppliers Association, stated that China must become a powerful manufacturing country and must have a number of powerful hardware manufacturing groups to form a number of distinctive and internationally renowned hardware manufacturing centers. By 2020, the proportion of China's industrial added value to global industrial added value will increase from 5.72% in 2000 to more than 10%. China's finished product exports account for the proportion of global manufactured exports, which should increase from 5.22% in 2000 to more than 10%. Management experience, management methods, and management personnel all face challenges. The management of the market, the management of prices, and the management of sales promotion are all at a medium or medium-high level. China's hardware business management model has not yet embarked on a real agency road.

Many of our hardware companies have diversified strategies, and there is excessive competition at the same time. Many domestic manufacturers and brands do not have prominent main businesses, and their core competitiveness is poor. Chinese companies are currently smaller in size and do not respond to all the necessary tasks. Instead, they should first do the best for a class of products. The products of world-class companies often give a very clear impression.

At present, it is difficult for China's hardware manufacturers to get financing. Even if they can finance, the scale is very limited. The design capabilities and level of multinational hardware companies and their processing methods are higher than ours. They have advanced design reserves, and we lack both capital and technology. Most Chinese hardware companies have debt management, lack of transformation capabilities, and products are all on the same level. Therefore, the development of hardware companies is difficult, often forced by helplessness, into the price war.

Multinational corporations have established a modern enterprise system with clear property rights and are operational. Our traditional hardware manufacturing companies, even though they are listed, may have a strange circle. The hardware companies that operate the norm retain more or less the traces and imprints under the traditional management mechanism because they are all born under the traditional mechanism. of. Such mechanisms and traces restrict the exertion of competitiveness.

Many people in the country believe that foreigners do not understand the Chinese market. In fact, foreign manufacturers will use high salaries to solicit local talent from China, willing to pay for information. The service is very standard, not only not affixed money, but also profitability, using economic means to promote their service standards. The establishment of effective information channels and rapid reaction of the decision-making pipeline, and China's hardware response to market supply, often lags behind, we often lack of decision-making and delay in business opportunities. Foreign hardware manufacturers take the laws of the host country as the yardstick and never engage in a promise competition.

Products include manual and power tools, automotive diagnostic and repair equipment, diagnostic technology and related products, widely used in automotive, aerospace and other commercial areas. The hardware tool market in the United States has a market capacity of US$40 billion. China's hardware exports account for only a few percent of the total amount. Expanding overseas markets is just the beginning. It is necessary to go global and lack the talents and trade experience of transnational elites. The demand of the Chinese market itself has been increasing. Many foreign companies have come to China to produce. What they value more is the Chinese hardware market.

Chinese hardware companies have a high degree of familiarity with languages ​​and markets, and they also have a relatively good understanding of cultural needs. Therefore, it is more likely to establish their own brands. Foreign hardware companies that have entered China are internationally renowned multinational companies. They have good reputation and can provide users with quality products and perfect services. However, the domestic hardware market is undergoing a transformation. The traditional large-scale commercial economic unions, trade associations, Hualian systems and cross-border systems are all economic associations, waste of resources, and high marketing costs for companies. Most of the Chinese hardware manufacturers mainly focus on the domestic hardware market.

We will coexist with them for a long time, which undoubtedly poses absolute challenges and pressures for Chinese hardware companies. There are still many gaps between the domestic hardware market and the international hardware market. With China's accession to the WTO, China's hardware industry has achieved an important position in the world. China's hardware companies have taken a place in the world and are on the same footing with global hardware companies. Many world-renowned hardware companies have entered the Chinese hardware market.

Shenzhen hardware industry chain transformation and upgrading With the deepening of competition, the hardware industry chain at all stages of the profit margins are shrinking, more and more companies in Shenzhen to view price competition alone can not establish the center of competitiveness. To this end, many hardware companies in Shenzhen have increased their investment in technology, actively launched self-innovation, opened up new products with high technological content, differentiated the product as a durable measure for the company, and pursued new market demands. The new economic growth point to complete the enterprise can continue to carry out. At present, Ji Zhirong, Jin Guhong, Kang Yi CNC, Cheng Lin Sanitary Ware, and Risheng Hardware are among a number of advantaged brand companies, and their own influence is expanding from time to time. According to Luo Baihui, secretary-general of the International Mould and Metals and Plastics Industry Suppliers Association, the hardware industry in Shenzhen has been ranked first in the country in terms of industry scale, industry influence and product technology content after more than 30 years of development. At present, the hardware industry in Shenzhen has started from the initial stage of the establishment of the special zone, with daily hardware, building hardware and metal processing accessories as the main categories of industry, to carry out mechanical hardware, tool hardware, precision molds, fine hardware and electronic tools, and many other categories. The types of industrial formats, production and operations are also historically low-value-added methods for processing materials and single businesses, and have changed from high-value-added production and operation forms such as self-reliant research and development and self-supporting brands. At present, the city's hardware industry has a total of about 1 manufacturing enterprise. . 620,000 homes were mainly distributed in Baoan and Longgang districts. In the previous year, the city’s hardware industry completed an industrial output value of about 150 billion yuan. With the opening of the short-term ** platform and increasing market competition pressure, the Shenzhen hardware industry will usher in a critical period of transformation and upgrading.

With the characteristics of many types of industry, miscellaneous, fine and low entry barriers, the hardware industry as a supporting manufacturing industry. This determines the majority of SMEs in the industry. At present, SMEs in the Shenzhen regional hardware industry account for more than 99.6% of the total number of enterprises. Enterprises with a middle-aged sales income of less than 30 million yuan account for 81.3% of the total number of industries; enterprises with an annual sales income of over 300 million yuan account for only 1.3% of the total number of enterprises in the industry; enterprises with an annual sales income of over 500 million yuan only account for industry enterprises. 0.2% of the total. The Shenzhen hardware industry market is dominated by the domestic market and the direct export market, supplemented by the direct import market, accounting for 72.6% and 27.4% of the total. The entrance is mainly concentrated in the product categories such as kitchen and bathroom hardware, tools and micro-motors, while the domestic market is dominated by traditional daily use, construction hardware, hardware waste, electronic tools and other product categories; the direct import market is mainly fine molds, hardware accessories, Tool equipment and other product categories.

Zhongshan Transfer Park into the "Main Engine" of Local Economic Development

Zhongshan's industrial transfer park has gone through 6 years. According to Luo Baihui, secretary-general of the International Mould and Hardware & Plastic Industry Suppliers Association, Zhongshan (Heyuan) Industrial Transfer Park, Zhongshan (Zhaoqing Dawang) Industrial Transfer Park, Zhongshan Torch (Yangxi) Industrial Transfer Park, and Zhongshan (Huaiji Daocun) Four parks such as industrial transfer parks have already settled in more than 360 projects, and they are becoming important engines for both sides to expand their development space and drive the economic development of the transfer place.

On March 25, 2005, the Zhongshan Torch (Yangxi) Industrial Transfer Park was officially laid the foundation; in May 2005, Zhongshan and Heyuan City established the Zhongshan (Heyuan) in the form of “District Central Park” in Heyuan High-tech Zone. Industrial transfer industrial park. As the province's industrial transfer park, “the first person to dare to eat crabs”, these parks in Zhongshan now show their “demonstration benefits” and once again reflect the innovative spirit of Zhongshan people “dare to be the first in the world”.

In 2005, the Zhongshan Torch (Yangxi) Industrial Transfer Park started on a deserted hillside. In the past six years, both sides have made great achievements despite the fact that the two sides are making explorations. The park achieved a total industrial output value of nearly 100 million yuan, realized tax revenue of more than 5 million yuan, and provided 4,800 jobs. With six years of development, the industrial transfer park has become increasingly prominent in driving the local economy. In the Zhongshan (Heyuan) Industrial Transfer Park, the role of the economic engine is even more pronounced. Li Yannan, director of the Management Committee of Zhongshan (Heyuan) Industrial Transfer Park, introduced that in the past six years, the transfer park has introduced 145 industrial projects with a total investment of more than 53 billion yuan. Zhongshan (Heyuan) Industrial Transfer Industrial Park is becoming the “main battlefield” for the development of Heyuan Industry with “acceleration”. In response to the needs of the development of the park, the new supplemental agreement was signed shortly before the Zhongshan (Heyuan) Industrial Transfer Park and the Zhongshan Torch (Yangxi) Industrial Park.

Hou Qibin, director of the Party Committee of the Torch Zone and director of the Management Committee, said that the signing of the new supplementary agreement will enable the Zhongshan Torch (Yangxi) to jointly build an industrial transfer industrial park and make a breakthrough, signifying that the two sides have entered a new, higher level. Level of cooperation. At the same time, in accordance with the relevant requirements of the provincial party committee and the provincial government, this year the Torch District has intensified its industrial transfer efforts, mainly to address the needs of some enterprises in the region, including the need for a broader land space and more resource development. Helping companies expand into other industrial parks and expand their production scale and business scale. At present, more than 50 companies have settled in the Zhongshan Torch (Yangxi) Industrial Park. Among them, one-third of Zhongshan's enterprises and 20% of the Torch Development Zone's enterprises have passed the industrial transfer park and effectively solved the problems in Zhongshan and Torch. The problems of land resources, human resources, and power problems encountered during development. The Yangxi Industrial Transfer Park has accumulated experience and funds after six years of development, and the next step will be brewing faster.

Li Yannan, director of the Administrative Committee of Zhongshan (Heyuan) Industry Transfer Park, frankly stated that the industrial transfer park built by Zhongshan and Heyuan is not just an industrial park but an industrial new city. This year, the transfer park was recognized by the Provincial Economic and Credit Commission as the first batch of circular economy industrial parks in Guangdong Province. Today, the transfer park with first-class water quality, first-rate air, and first-class city quality has become the preferred place for many people to purchase homes. Li Yannan said that after more than six years of rapid and healthy development, the transfer park has now become the main battlefield for industrial development in Heyuan City and the southern industrial new city. Its comprehensive advantages have become increasingly prominent, and the investment environment has been continuously optimized, which has become a hot spot for merchants to invest in the industry. From the industrial development to today, for enterprises, they also need more space for development and broader scope of development. For example, some companies choose to “go north”, in order to reduce logistics costs and expand service radius. In the Pearl River Delta region in terms of land resources, environmental resources and other aspects of pressure, companies take into account the cost of development, will take the initiative to choose in the west of Guangdong, Guangdong and other places in the industrial transfer park to expand space.

In the Zhaoqing (Dawang) Industrial Transfer Park, the person in charge of Futian Chemical Co., Ltd. stated that the current industry shift is not a simple "moving a nest," but an inevitable requirement for the transformation and upgrading of the industry itself.

Long Kee Group is one of the world's top four moldmakers. It started in 1975 and started selling mold steels. In 1985, it officially opened Standards and Custom Molding Divisions. It was listed on the Hong Kong Stock Exchange in 1993. The company was transferred from Dongguan to Heyuan in 1997, which is the largest production base of Longji Group in China. So far, Heyuan Longji has completed five capital increases and production expansions, with a total investment of 700 million yuan. Heyuan has become the headquarters of the Long Kee Group. Last year, the output value of Heyuan Longji was 2.28 billion yuan, the tax revenue was 278 million yuan, and the number of workers was more than 6,000. According to Luo Baihui, in the past six years, the Zhongshan (Heyuan) Industrial Transfer Park has practiced the concept of “three contradictions” in depth, and focused on attracting investment in the “four new” industries, focusing on the introduction of high-quality, high-quality leading projects and stimulating the upstream and downstream industries. Aggregation and development changed the situation in the early stages of construction and development, dominated by low-end processing and manufacturing industries such as garment manufacturing, hardware and plastics, and led to the formation of three major features: mobile phones, mainly electronic information, mold-based precision machinery manufacturing, and solar photovoltaics. industry. Among them, there are 44 mobile phones and supporting manufacturing enterprises with a total investment of 15.418 billion yuan; 15 mould and machinery manufacturing enterprises with a total investment of 1.8 billion yuan; and 2 solar photovoltaic companies with a total investment of 24 billion yuan. From January to August this year, the park achieved a total industrial output value of 13.572 billion yuan, a year-on-year increase of 22.9%. Among them, the development of the electronic information industry, which is mainly based on mobile phones, is in a good state of development, achieving a total industrial output value of 8.383 billion yuan, an increase of 31% year-on-year.

Zhongshan Dayong (Huaiji) Industrial Transfer Industrial Park was approved by the Provincial People's Government in January 2007. It is the second Guangdong Province Industrial Transfer Industrial Park officially approved by the province. On October 12, at the time of the joint investment conference for the construction of Zhongshan Dayong (Huaiji) Industrial Park, the Dongsheng Town Chamber of Commerce signed an agreement with Huaiji County of Zhaoqing City, deciding to use Huaiji’s resources to jointly create the first green in Zhaoqing. Furniture Industry Park. “Green” has a “high starting point” at the beginning of the transfer of Zhongshan Dayong (Huaiji) industry. Zhongshan (Huaiji) Green Furniture Industrial Park covers an area of ​​6,000 mu, develops green and environmental furniture industry clusters, and strengthens Huaiji's unique wood processing industry. Feng Xiaolong, president of the Dongsheng Chamber of Commerce, told the reporter that the development prospects of Huaiji are very broad. The Zhongshan entrepreneurs are confident that the Huaiji Green Furniture Industrial Park will become a first-class eco-furniture demonstration area throughout the province and even the whole country.

At present, the Heyuan High-tech Zone where the Zhongshan (Heyuan) Industrial Transfer Park is located is striving for a national-level high-tech zone. If it is successful, it will become the first national high-tech zone in the prefecture-level cities outside the nine cities of the Pearl River Delta in Guangdong Province. National Communications Terminal Product Quality Supervision and Inspection Center, Business Startup Service Center, Technology Business Incubator, Westcom Technology Equipment (Heyuan) Co., Ltd., ZTE... This series of companies and institutions closely related to high-tech, let the Heyuan Industrial Transfer Park High-tech taste more concentrated.

This year, the industrial transfer park has introduced seven industrial projects, including Yuan Ri Tong Energy and Jiawei Communications, with a total investment of 765 million yuan, of which four have invested over one hundred million yuan and six are leading industries. The "Four New" industries have 5 projects, which further expands the scale of the park's leading industries and increases the degree of high-end industry aggregation. Li Yannan introduced that the construction of key projects in the park has progressed steadily. The Hanergy Photovoltaic Project has completed the construction of civil engineering works such as production plants, logistics and warehousing centers, and dormitory buildings. The project can be put into operation in the near future; the ZTE project has completed planning, environmental assessment, and approval of the first batch of land use indicators. During the preliminary work, the first phase of land acquisition of 1.5 square kilometers will be basically completed and the high voltage line will be relocated. Land formation and municipal infrastructure construction will be fully rolled out.

The upgrading of the Zhaoqing (Dawang) Industrial Transfer Park to a high-tech zone is an incentive. The high-tech zones have undergone tremendous changes and high standards, setting a good example for the next step in the development of the industrial transfer park in Zhongshan (Zhaoqing Dawang) industry.

Zhongshan (Zhaoqing Dawang) Industrial Transfer Industrial Park is an industrial park jointly built by the party committees and governments of Zhongshan and Zhaoqing. It was founded in July 2007 and successfully won the first demonstration industrial transfer park in August 2008. For three consecutive years in the province's industrial transfer work objectives and responsibilities among the top, is the provincial government identified the provincial industrial transfer park "five outstanding parks" and "ten major parks." The first planned land area for the industrial transfer industrial park is 9 square kilometers, and 153 transfer enterprises have been introduced, creating 65,000 jobs. Next, the park will follow the requirements of the provincial demonstration industrial transfer park and rely on the Zhaoqing High-tech Zone to strive to achieve a total industrial output value of 50 billion yuan by 2012 and create more than 100,000 jobs, and expand the park by integrating the surrounding areas. Development, strive to achieve as soon as possible industrial output value of 120 billion yuan, creating 150,000 jobs.

On October 12, 2010, the Zhaoqing High-tech Zone where Zhongshan (Zhuqing Dawang) Industrial Transfer Park was located was successfully upgraded to a "national high-tech zone." Up to now, Zhaoqing Hi-tech Park has cumulatively introduced more than 600 industrial enterprises of various types, among which nearly 300 have been put into operation, with a total investment of more than 150 billion yuan, initially forming four major new metal materials, advanced equipment manufacturing, electronic information, and bio-medical products. leading industry.

Yangjiang has created a one-stop service for the hardware industry chain. After years of development, Yangjiang has become a metal knife and scissors industry base. According to Luo Baihui, secretary-general of the International Mould and Hardware and Plastic Industry Suppliers Association, there are currently more than 1,500 hardware and scissors companies in Yangjiang City, and more than 300 service support companies. Covers knives, kitchen knives, scissors, knives, multi-purpose pliers, kitchen utensils, barbecue utensils, flywheels, scaffolds, beauty tools, and special steels, plastics, electroplating, heat treatment, molds, knives and scissors Machinery, hardware accessories and other industries, semi-finished products processing and finished product manufacturers, distribution agents and other middlemen, market terminal businesses have formed a more complete industrial chain. Among them, the production-oriented enterprises that promote the development of the hardware knife and scissors industry are the main leaders, but the service companies have also contributed. Among the many service supporting companies, the hardware supply industry seems insignificant, but the supply of small hardware products plays a decisive role.

It is understood that Xingang Xingxing is a one-stop hardware distribution center with large scale and many varieties in the city. It is convenient for the purpose of saving time and efficiency for business purposes, and provides diversification for the market with specialized procurement and comprehensive sales. And differentiated hardware products, just like the "Logistics Department" in the field of production and construction.

According to Lin Liangxue, general manager of Xingang, Xingang, this stems from his dream many years ago. In the 80s of the last century, he was a factory. When there was a shortage of supplies, purchasing hardware was difficult and time-consuming. Buying a V-belt to queue up at the material bureau and buying it back if it is not right can not be changed immediately, wait for four or five days. Most spare parts go to Guangzhou, Zhanjiang and other places to buy. Even a seal valued at a few cents has to go to Guangzhou to find it everywhere. It takes a few hundred dollars a few days back and forth, and the factory has to stop production.

Lin Liangxue, who has suffered from the purchase of spare parts, realizes that the development of factories and enterprises is inseparable from the hardware accessories, and the industry in the future will have a lot to do. He was determined to open a one-stop hardware store, so that manufacturers can meet their needs without leaving home. "Take the problem to me." From then on, he is determined to manage the distribution of hardware products in accordance with this concept and resolve the difficulty of purchasing for the company.

Now, Lin Liangxue’s dream has basically been realized. Many corporate buyers report that a purchase order can be purchased at Xingang Xingyuan One Stop Shop. Even if individual products are not available, they can purchase and free delivery. Even if you don't make a call to the store, you can do it. This model is actually helping to reduce costs and create value for customers.

Yongkang will build a new strategy for the development of hardware industry in the core area of ​​China’s hardware industry and promote the development of the “headquarters economy” in hardware industry with special characteristics, and strive to become an important growth pole for the economic and social development of the city group in Zhejiang Province. During the 2nd Five-Year Plan period, Yongkang will focus on building a strategy for the core area of ​​China's hardware industry.

The research report on Yongwushao hardware industry cluster development strategy suggests that this area, starting from the production of daily-use hardware products, is expected to achieve transformation and upgrading to large-scale industries through division of labor and cooperation. “In the next three years, this industrial cluster will be formed for daily use. The hardware manufacturing industry is the mainstay, and the economy-environmental-friendly automobile and distinctive equipment manufacturing industry is the leading factor, and the new special materials, casting and forging, and mold manufacturing are the basic industry-based composite large-scale industrial development pattern, which has become the province’s industrialization and economic development. A big growth pole."

“The center of the headquarters is not just a few office buildings, but a shared public production platform.” Li Shibao, director of the Yongkang Headquarters Center Office, said that after the completion of all projects, more than 500 companies will enter.

The service platform at the center of the headquarters will integrate the resources of more than 500 companies and create a low-cost service model. Yongkang, which started with daily-use hardware products, is exploring the integration of advanced manufacturing and modern service industries.

Yongkang encourages enterprises to separate R&D and design, brand marketing, and financial accounts from the production process, and gather at the headquarters to form a scale effect. In the future, it will also be able to integrate the technology and human resources of more than 500 companies in the park, creating a low-cost service model in such areas as product design, raw material procurement, logistics and transportation, order processing, wholesale operations, and terminal retailing.

Hohhot builds high-tech industrial chains such as non-ferrous metals Hohhot has initially formed several high-tech industrial chains with high industrial technology, large economic scale, and fast growth.

These high-tech industrial chains are: coal - electricity - non-ferrous metals - building materials, circular economy industrial chain; polysilicon - monocrystalline silicon - semiconductor grade single crystal silicon wafer - photovoltaic demonstration power station construction, silicon industrial chain; corn - starch - Liquid sugar - biological products industry chain. In addition, the capital's new materials industry has developed rapidly, and new materials such as fullerene, plastic optical fiber, high-strength organic fibers, and carbon fiber, which have leading international and domestic standards, have already been put into production or will soon be put into production.