How the Winter Solstice Coating Industry Holds Future

Last week, an article entitled “Making Four New Clothes” for the Coating Industry Made Easy in the Cold by the China Building Materials Network caused a heated debate in the industry. The article mentioned that “after entering the second half of the year, the taste of “winter” has suddenly become more and more. In view of some pessimists, the bright prospects of the Chinese paint industry have begun to cast a shadow. "In fact, the industry is really so cold? Even if some of the individuals in the industry learned that the unconfirmed Garbo Lili’s decoration paint had dropped by 30% last month, the Bards party’s feelings were not very good during this period, and it was able to do 1.7 million in January and 120 at least. Million in the Southwest market, only made more than 700,000 in a month. Therefore, as far as the parties understand, the situation this year is indeed not optimistic, but the market is not optimistic. Instead, there are more professionals who express their opinions on the industry situation. This article will collect some micro-blog views from many people in the industry. Organize it out and give it a good introduction to expect more exciting interpretations of the industry.

Before looking at various microblogs, the author of this article first extracts points from a piece of information forwarded by Chang Yunfa's Zhou Wei microblog to see the basic situation of the current manufacturing industry in East China. The information forwarded on Weibo is "Industrial Hollowing in the Changjiang Delta's manufacturing industry with downsizing and suspension of work.": "Because exports and domestic demand are not prosperous, some production enterprises in the Yangtze River Delta have experienced downsizing, suspension, and suspension of production, and some companies have The economic recovery and industrial prospects are more pessimistic. They have begun to actively shrink production capacity and even sell machines and lease factories. The so-called “transition” has not actually occurred, but has turned to small-scale companies or investment industries. The consequences have initially appeared in Wenzhou, and under the temptation of profits, quite a few companies in Wenzhou have drawn out their production funds for private lending in recent two or three years, and recently, Wenzhou’s private lending cases have increased, many well-known enterprises have closed down, and the boss has fled. There were more than 50 employees of Wenzhou's large-scale enterprise boss who had absconded, and the bosses of small businesses ran more.Only in late September, Wenzhou City had three suicides in which the boss was forced to a dead end due to a debt crisis, resulting in two deaths and one injury. "And just before this, the owner of a coating company in Shanghai had already started the prelude to the paint industry boss. This can be said, sitting in the paint industry can earn money days are gone!

The current winter solstice, but whether each company is facing a downward trend, look at the microblogging of Wang Yunque, the head of the Carlsberg Marketing Department under the US Tuas Group: “This year is subject to inflationary pressures, domestic economic macro-control measures, raw materials and operating costs. Affected by the rise, it is said that the days of decoration of the building materials industry were comparable to those of the 2008 financial crisis, while the entire brand of Carriz Paint and its subsidiary Mei Tushi Building Materials Co., Ltd. rose against the market, achieving an increase of more than two digits, especially adhesives. In the field of furniture and paint, sales increased by 100% and 50%. Why is this? Why is this? I cannot give an answer, but Lu Ning, editor-in-chief of HC Chemical Group and editor of HC Network, recently replied to Jia Baoli and Huang Yangjun. Weibo has given a conservative estimate of HC's production and output value for the Chinese paint industry in 2011: “Ye Mi has been confused, and HC has conservatively predicted that the total output will exceed 12 million tons and the total output value will be 250 billion. ◆@Jiabao Li’s paint Huang Yangjun : In 2010, the Chinese paint industry continued to stride forward, once again sitting at the top of the world with more than 9 million tons of output and more than 200 billion yuan in sales. Throne producing countries. But China is far from paint power, "mainly in industry concentration is low, limited production and sales of a single enterprise. “The China Coatings Industry Association’s Secretary-General Yang Yuande told reporters.” In 2010, China’s paint production was 9,966,300 tons (1401 enterprises), and the output value was 232.459 billion yuan. Therefore, compared with last year, the paint industry was not as good as 2010, but it was also In micro growth. As for the impact of this situation on various coatings industries, Chang Yunfa and Zhou Weiwei stated on the microblog: “72.45% of small companies do not expect any profit or slight loss in the next 6 months, and 3.29% of small businesses expect to be likely in the next 6 months. A substantial loss or out of business. The decline in profits has become one of the most difficult hurdles for small businesses this year.” Contrary to this Weibo, Chang Yunfa and Zhou Wei also stated on Weibo: “To a certain extent, I hope this will not happen. A good economic situation lasted for some time, allowing the tide to recede, leaving naked swimmers out! There are too many companies in furniture lacquer industry, they use inferior raw materials (even drama such as dichloroethane) to produce poor quality. The paints, shoddy for customers, overemphasized the gray trade, seriously disturbed the furniture paint market!” And in the paint market in 2012, HC editor-in-chief and HC Chemicals Group chief editor Lu Ning was also on Weibo. Reveal your own views: “At the annual meeting of the European Coatings Industry Association, for the 2012 outlook, both the raw material suppliers and the manufacturers showed the overall economic downturn is expected despite the economic downturn. But everyone also admits that the rising cost of raw materials in the future will continue. Looking at the price trend of European titanium dioxide from 2000-2011, everything is clear.” Therefore, we can say with certainty that winter is a bit cold, but we It has been found that many large companies face an unfavorable economic situation, and even if the sales of their own companies decline, they are still optimistic, because only the market after a change and baptism will inevitably be healthier and develop in the direction of benefiting them.

Hold the future The future decoration paint market, 2-3 years, can't avoid talking about the protection of the housing with Chinese characteristics. Various industry veterans have also put forward some opinions on the policies of social security or affordable housing, such as the information that Nippon I love marketing and forwarding: “The famous independent economist Xie Guozhong recently commented on the property market once again: 1. The global real estate market is plummeting, except China. It is still in a bull market; 2. At present, there are 16 billion square meters of domestic housing, 3 billion square meters of land for developers, and 4 billion square meters of land reserves for the government. Even if the total urban population reaches 1 billion, it will be fully satisfied. Need, 3, the future of domestic house prices fell by 50% are normal.Three trees Wang Yongqi: "Response @ Sina South China Home: will aggravate the market wait-and-see atmosphere, the home industry is even worse. However, it will speed up the shuffle! @ Sina South China Home: Will Wang, the frequency of policy on the home industry will produce what kind of impact? “Chang Yunfa Zhou Yu:” The government plans to build 36 million sets of affordable housing in the next three years, and can supply so much land within three years? Is there so much construction money? Assuming that 4 people live in each household, there will be 144 million people living in affordable housing. Is there such a large demand? Does the government have such a huge construction team? Regardless of whether the commentary is defamation or devaluation, we must all remember that this is a government commitment to the people of the country. Therefore, in the future, if paint companies want Hold to live in the future, it is inevitable that Hold will live in the affordable housing market.

As for the optimal management of the enterprise market operation level as well as internal optimization, various industry veterans also have valuable views. “Under the influence of various macro factors, real estate transaction volume declined, and decoration market demand is not active, how will paint companies break through and maintain sales growth?” said Wang Yunque, the head of the market under the US Tuzi Group brand, Wang Yunque. , Terminals stimulate consumer demand; 2. Find second-hand decoration requirements; 3, high-end brand positioning and diamond quality products to enhance product added value; 4, continuous winning bids and large-scale projects; 5, channel changes in market development; 6, furniture paint project flourishes ;7, personnel incentives to stimulate the year-end fire fight 。。。。。。。。。。。| In-depth training, talent is the first capital of marketing; fine management of members is the basis for the long-term development of Carpoly; reasonable product planning and construction maximize product profits; channel intensive cultivation is a sharp weapon for seizing the market; Market input will further enhance the image and sales force of Garbo Li brand. The general manager of Henan Libang I love marketing, on the microblogging, the organization reengineering as the key: “[Mood diary] Luyu promotes seven-stage management this year, but there are not many executives who understand and implement in daily work! 2012, If possible, I will strengthen the back-to-back and front-line docking force, and in the case of unfavorable external environment, each team's integration strength and team members' chemical reactions will be played! Don’t forget that the more people are in crisis, the better Importantly, in the last quarter of this year, Luyu’s focus was only one: organizational re-engineering!” The dynasty painter He Weiwei revealed another investment and enterprise development model on Weibo’s microblogging: ##########################################11## Chemical industry will create a precedent for the industry. It will gather 100 talented paint marketing elites to gather in Shunde, share the platform openly with everyone, allow ideal people to start their own businesses, get rid of payroll age, and be an easy boss.

Now that the winter solstice is not an alarmist word, how can we hold the future? In fact, this article is rarely discussed, but people and companies do a lot of the truth is the same, in the face of difficulties, positive people can always usher in a sunny day, for companies, I think so, in the face of crisis, positive The response is the fundamental way!