Coating industry survival status: some dealers are in trouble

The development of the paint industry has gone through a long process. There are a number of excellent distributors in the paint industry. They have persisted in the paint industry for many years and they have remained unrelenting. In the end, they have also achieved success. Recently, the author has discussed the current state of the art of paint distributors, and he has conducted in-depth discussions on the aspects of improving the quality of paint distributors' future development.

Dealers are actually a group of people who are not particularly easy. According to the current state of the art of paint distributors, Chen Quan stated that the dealership is a sandwich class with “parents” on board; the manufacturers have to wait on the “children” and mdash. ; & mdash; consumers to support, earning are hard-earned money. In view of the status quo of the failure of some dealers in the paint industry in 2011, Chen Quan believes that at the early stage of the rapid development of the industry, some grassroots creators from all walks of life entered the paint industry one after another because they were bold and flexible and they became rich overnight. Become the leader of the paint industry in that era. But perhaps it should be the Chinese saying: Ten years in the Hedong in the tenth year of the year, Feng Shui turns. Because of the lack of persistence and reflection on the industry, we now see that some paint dealers in their early years have slowly been in trouble.

What are the real reasons for the troubles?

The first is the improvement of national laws and regulations. In particular, the introduction of industry regulations has made it difficult for some paint distributors to have many opportunities to exploit loopholes. This is actually a direct “runaway” development space for some paint distributors. Second, market competition is increasingly cruel. In the interaction of manufacturers, paint distributors must keep up with the development of manufacturers, and manufacturers are currently facing the greatest pressure, not only to face the domestic opponents, but also the influx of international giants, unhappy business development, Faced with being eliminated, they have built their own channels, and continuously improve the requirements of paint distributors.

The third is the relentless squeeze from peers. The market is different from the weak. Under the condition of relatively limited market capacity, the competition for market share is one of fiercest, and with the intervention or transfer of more counterparts, ice and fire are presented. The trend of oligopolistic competition is becoming increasingly apparent and cannot be squeezed in. The forefront of the market and its distance from the opponents means that they are overtaken by their opponents, and their survival and development will become increasingly difficult.

So, under the new situation, how can paint distributors get themselves out of the passive and beating situation and thus surpass their competitors and lead the industry?

Chen Quan believes that there is only one answer and advances with the times to become a thoughtful modern paint distributor.

The first is to keep up with the times. The current market is changing by leaps and bounds, and new ideas, new ideas, new models, and new approaches are emerging. Not only are traditional channels severely impacted, but modern channels are also surging. Internet channels have mushroomed. As a paint distributor, we must dare to accept these new changes and new challenges. We must not dare to break and hard to establish ourselves. We must “change and pass,” and “change is the only change.” Paint dealers can only stand up to the forefront and look to the future if they dare to accept new things, and quickly cater to and integrate into them, and they can stand tall, look far, and walk quickly.

Followed by good thinking. People without thought, he must worry about. As a paint distributor under the homogenization competition, it must be diligent and considerate. To do business as follows, you must take a step, see three steps, or even more. A person who does not think about his future has no future. In the process of communicating with numerous dealers, the HCCI dealer often encountered some embarrassing dealers. They were small, rich, secure, well-being, and lacked understanding of the external competition crisis. Of course, some of the dealers that I have exchanged with us have also changed over time and constantly capture market opportunities. They began to strengthen the standardization of the team to create and improve management, internal corporate transformation, the market research and planning and intensive cultivation; through the good relationship between the customer relationship, to the edge in the upstream and downstream links, become a source of well-being of the smart businessmen.

Again, strive to become a modern paint distributor. Modernism is based on tradition. There are many differences between modern dealers and traditional dealers. They are manifested in the following three aspects:

Have a good attitude. The state of mind determines the state, and the state determines the result. Traditional dealers often wait passively. Many of them are waiting for their rabbits and waiting for money. They rely on serious ideas. They are also afraid of change. They face the ever-changing market. They are frightened and uneasy. The modern new paint distributors are always actively learning, mentality and diligence. All of them think about the benefits. When the market is white or depressed, they can always find their own direction of breakthrough and promotion. They believe that only weak thoughts There is no weak market. There are many things that you do not want to think about, but whether you want to. If you want, you will certainly get it.

Become a brand operator. Brands create value and value determines the future. Many traditional paint distributors do not look at the brand to see profits. They do not see the long-term value of the brand, but only see how much money they can earn in front of them. They also think that branding requires too much effort. Lack of patience, so, like a horse light, constantly changing the distribution of the product brand. The modern paint distributors, on the other hand, pay attention to brand building, and believe in the power of the brand. They regard the cultivation of the brand as “a kind of crop,” and after choosing a good “seed”, they know that they “soil, sow, water, fertilize, Weeding, exterminating insects, etc., will cultivate the brand's maturity, and then begin to gain joy and continue to obtain the brand's long-term development.

Long-term strategic vision. Vision determines the pattern, and the pattern determines success or failure. Traditional paint distributors are generally short-sighted. They often only earn money for a short while. What brands sell well, what brands they sell, and in order to maximise profits, they even speculate on selling counterfeit and shoddy goods whose quality is not guaranteed. As a result, the decline in performance, the loss of downstream customers, the alienation of large manufacturers, but also expected things. The modern paint distributors are far-sighted. They earn the money of the first generation, that is, make money for a long time. They not only seize the opportunity, but also create opportunities to meet demand and create demand, for example, they dare to base To segment the market and target customers, we will promote unique products suitable for these target groups, especially middle-to-high-end products, and provide corresponding high-quality services. While satisfying customer needs, we will also obtain substantial profits and achieve sustainable development. .

In short, during the development of the market, some paint dealers were not eliminated by the manufacturers, nor were they eliminated by competitors, but were eliminated by themselves because they could not keep up with the times and could not keep up with the market. The pace, the future growth of dealers, and the core power source for success are to keep pace with the times and become an innovative, modern paint distributor.