Shenzhen You&My Electronic Technology Co., Ltd , https://www.youmysolarlight.com
For a long time, there are mainly three ways to cut the industry's online foreign trade: 1. Enter the comprehensive B2B website, such as Alibaba, GlobalSource, etc.; 2. Purchase customs data, contact by email; 3. Establish a foreign trade website, buy Google Adwords, wait for the buyer to contact. Generally, the enterprises of cutting and polishing industry carry out foreign trade work through single or multiple combinations. Which effect is more ideal? In fact, each has its own advantages and disadvantages:
1. Entering the comprehensive B2B website
With the rapid development of e-commerce, the use of B2B websites has become an important part of marketing for many companies. Due to the strong appeal and influence of Alibaba, GlobalSource and other comprehensive B2B websites, most companies will choose the integrated B2B platform at the beginning, because there are many manufacturers and buyers. However, can a huge user base really change back to real money? “Many small and medium-sized enterprises don’t understand e-commerce when they first come into contact with the Internet, and they don’t find their own consumer groups from a large number of users. At the same time, many companies lacking funds to support the company’s lack of funds can’t spend a lot of money. Buy keywords and advertising space to promote your products. This will reduce the chances of display, promotion and promotion on the comprehensive B2B website, and lose competitiveness." Industry professionals said. In fact, the author once conducted a survey in Guangdong abrasive grinding tools, and found that many cutting and polishing enterprises are actually helpless in Alibaba! "Everyone is doing it, we don't do it, and we are less competitive than others!" This is the voice of many foreign trade companies.
2. Purchase customs data and contact by email
Customs data is the import and export statistics generated by the customs in fulfilling the functions of import and export trade statistics. Before purchasing customs data, you must figure out the purpose of purchasing data, is to understand the market, query old customers, peers, or develop new customers? There are often customers who tell me that the customs data I have used before, no effect, the effect here should refer to the function of developing new customers, that is, did not receive the list. Because customs data is no matter how new it is, it is a business that has already happened. This business is generally based on the results of in-depth understanding by buyers and sellers, and the purchaser should not buy again. Therefore, if you want to use only the list of buyers of customs data, send a large number of emails, and the possibility of receiving orders is small.
3. Build a foreign trade company website, buy Google Adwords, wait for the buyer to contact
The construction of a foreign trade enterprise website was a means of being fired by merchants last year. At the time of sales, the general merchants claim to be the enterprise network marketing platform. At the beginning of the website planning, the search engine marketing capability is considered. From the aspects of website technology and content, the top ranking of the search engine is guaranteed, and the opportunities for potential customers to visit the website are increased. Some also claim to increase the amount of daily visits, which is actually a marketing tool. The wording mentioned by the above merchants is actually related to SEO, and SEO is not complicated. The core is the selection of keywords. The wrong selection of keywords will lead to the strategic error of the entire website. It is not an exaggeration to say that for abrasives, for ordinary people, 9/10 people don't know what he is, not to mention the "keyword selection" problem.
The above three practices are currently expensive. Alibaba's annual fee is 19,800 yuan, and it is only a membership fee. GlobalSource is higher. Customs data is cheaper than choosing. The useful minimum needs two or three thousand. The construction of foreign trade enterprise website is more excessive last year. It takes two to three thousand for a single station. Don't mention the investment of Google Adwords. Someone once reported to the author about 100,000 packages. These do not meet the characteristics of the cutting and polishing industry, and the cost performance is not high.
Cutting and polishing products online new trade new way - vertical B2B English website
“Compared with the comprehensive B2B website, vertical B2B is more suitable for the development of SMEs. On the one hand, it is focused on a certain industry, potential customers are concentrated, and the promotion costs are small; on the other hand, these vertical B2Bs are tailor-made for users. Personalized services are also very beneficial to the development of SMEs," said the industry insiders.
In the cutting and polishing industry, there are many Chinese vertical B2B websites. For example, the well-known ones are: China Abrasives Net, China Coated Abrasives, China Superhard Materials, Moshang.com, China Grinding. A lot of cutting and polishing companies have benefited from these websites and have achieved good results. However, there is no professional English website, which is an accessory of various industries, hiding in the corners of various industry websites and integrated B2B e-commerce platforms. The cutting and polishing industry needs a professional international platform that can accurately and completely display the entire industry's products. It needs a foreign trade platform that enables both the supply and demand sides to easily conduct e-commerce.
The author was informed that on February 26th, China's first vertical polishing foreign trade B2B English website, iAbrasive.com, was put into trial operation at The appearance of Ai Rui net filled the gap.
According to Shi Lei, general manager of the website, Ai Rui.com has experienced nearly one year of pre-market research, preparation and functional development. Combined with Alibaba, Globalspec, AmazonSupply, Tradekey and Norton, 3M, etc., it has planned 18 major projects for the whole industry. The products are added to the product attributes one by one, making it easier for buyers to find the products they need to purchase, which greatly shortens the procurement time. The author also specializes in registering and using it as a user. The website has a good performance in terms of professionalism, usability and ease of use, which deserves attention.
At present, Ai Rui.com's user back-end, enterprise yellow pages, feedback center, and help center are all finished. They are waiting for the first batch of high-quality cutting and polishing foreign trade enterprises to enter the station and open the whole station. Interested industry enterprises can register and log in. Link: http://
It is well known that cutting and polishing products (abrasives, coated abrasives, superhard materials and products, polishing materials and products, etc.) are known as "industrial teeth" and are widely used in aerospace, marine military, machinery manufacturing, Mining, building materials, communication electronics, and many other...
As we all know, cutting and polishing products (abrasives, coated abrasives, superhard materials and products, polishing materials and products) are known as "industrial teeth", widely used in aerospace, marine military, machinery manufacturing, mining Mining, building materials construction, communications electronics and many other fields are the basic products of global industrial manufacturing.