Domestic security market faces fierce competition

Canon's security monitoring products have just entered China, but in the future they hope to reach the top position in the market. This is a great goal for a company just entering the Chinese security market Canon will take advantage of. At present, Canon Security's main products are positioned in the mid- to high-end market. At present, competitors in the domestic high-end market range from technologies, products, and prices to foreign brands that have been successful in the Chinese security market for a long time and many excellent national enterprises in China. For Canon, it needs to have more superior strength. This is undoubtedly a huge challenge. In the short period of three or five years, achieving the top position in the market has inevitably led to a somewhat radical development.

The huge challenge that foreign companies have faced in entering China has been how to localize their own characteristics and the Chinese market, and to achieve localization in application technology for the needs of local users. In the face of the great advantages of excellent domestic enterprises in terms of product cost performance, and because of localized management, they have a better understanding of the domestic market and more systematic and humanized services. This is Canon's short-term incomparable or even beyond. The domestic security industry has experienced series of baptisms, and eventually it is possible for some powerful manufacturers to gain a firm foothold in the market. Looking at the domestic security market, at present, there are many domestic and foreign manufacturers competing in the Chinese security market. In terms of market share, imported brands and domestic brands can be said to each occupy half of the country, and the time for staking and riding has passed, and latecomers are undoubtedly struggling to survive.

Of course, the development potential of China's security market is also one of the key factors in introducing more foreign security companies. The "12th Five-Year Plan" of the security industry is issued, and it is expected that the industrial scale will double and the total output value will reach 500 billion yuan. The security industry is divided into physical security and electronic security, occupying 1/3 and 2/3 of the market space respectively, of which video security accounts for about 58% of the electronic security market space, that is, video security accounts for about 39% of the security industry, so During the 12th Five-Year Plan period, the video security industry market will reach 200 billion yuan. From the point of view of the development of China's security industry, it is still in a period of rapid development. For enterprises that want to tap into the Chinese security market for deeper excavation, it takes long-term patience to formulate long-term plans that are in line with the development of China’s national conditions. In the case of foreign companies that have evolved in and out of China for a few short years, they can only end up with the result that the basket of baskets is empty.

In recent years, with the continuous maturation and development of national security companies, some domestic excellent security companies have broken through the past positions held by foreign brands and entered the high-end market. The market share of domestic excellent security vendors has gradually expanded. With the changes and development of the market, the gap between the two sides will gradually shrink. The next market competition in China's security market will be extremely fierce, but we have reason to expect that national security companies with tenacious vitality will usher in a qualitative leap forward. A more brilliant future.