Doors and windows in the market do not work, resource optimization and integration is imperative

China's door and window industry has grown from being the first to become one of the important areas of the home industry. Consumers are willing to save money on the windows and doors, but also makes the rather rather tasteless Chinese doors and windows of many businesses in the eyes of the "Taro", regardless of whether or not contact with the home industry before, have to focus their attention on this "big cake "In order to get a slice of it. This has promoted the rapid development of China's doors and windows, but also brought a series of issues such as the lack of standards. The development of Chinese doors and windows for 20 years is far from the international advanced window and door industry.

According to the survey, a door and window also marked with solid wood material, waterproof performance, even with the appearance of a brand of solid wood doors and windows, but the price has dropped from 3,000 yuan to 1,000 yuan, and some window shops even sold to 500 yuan per square meter The price contrast is staggering.

The door and window industry cannot be consistently consumed. The relevant personages of the Oerlikon Doors Marketing Center stated that at present, the entire window and door market is not mature enough and there is no special supervision institution. This has led many brands to suffer from “cottage” shortly after launching their own products. "These "shanzhai products" not only have the same appearance, but even advertise that the materials they use are similar to the first-line brands, not only infringing on the legitimate rights and interests of major brands, but also causing some consumers to distrust the quality of doors and windows and disrupting the entire market. The window and door market has seriously affected the development of the Chinese door and window industry.

Because the doors and windows industry itself was born "late", but caught up with the new era of the rapid development of China's real estate economy, many companies have fancy this "homegrown scent" of the home furnishing industry, and have invested capital to enter the door and window industry; As a result, it also brought prosperity to China's entire window and door industry. However, behind this prosperous 20-year period, China's window and door industry itself lacks a corresponding management and supervisory body. It depends on the market's own regulatory role, and it will inevitably lead to the rampant “cottage”, and the owners’ rights and interests will not be guaranteed. At the same time, the lack of new products in the launch of new windows and doors, and really few new products and innovative products, but they are tired of opening new stores, expanding the area, behind the boom in the market, but for the entire door and window industry's retrogression planted hidden dangers. .

In the face of sluggish doors and windows, China's domestic window and door brands have always had some irrational phenomena in product development. After designing a new product, it is not marketed with enough time to verify it.

ORIA believes that although sales data is the lifeblood of the company's survival, a brand that wants to go further is relying on the constant innovation and improvement of product design. In this year, this type of store is more and more open, the area is larger and bigger, and the sales growth is slow. Whether manufacturers and distributors should also think about it well, where is the road to the future development of corporate brands, and where How big is the gap between international doors and windows? At the same time, in the face of this serious internal friction and the status quo of the piracy-prone industry, should our “related” departments stand up and give their voices to rectify the entire industry order and enable the Chinese door and window industry to develop in a healthy and long-term manner?

Although the entire Chinese door and window industry is currently at a stage of rapid advancement, but with the introduction of new products at different speeds in other industries, door and window brand new product appearance time is quite "rare", doors and windows industry and other industries exist in different places, due to technology, etc. For reasons, most of the so-called new products are just some improvements in terms of style, color, etc. There is basically no major change in the main material, and there is no big innovation.

Can not make breakthroughs in the product, but also makes the door brands have to increase their own market sales in other ways, which brought one after another climax in the industry, but it hides the problem of China's doors and windows industry stalled . Because we can not develop new ideas in product design, we all seem to have no sense of direction, are drifting in general, the more the store opened more, the bigger and bigger the area, regardless of doors and windows manufacturers, the survival of the business how much space. This irrational behavior is actually internal friction, and has not made any substantial development. Instead, it has caused the entire window and door industry to retreat.