Floor brand joining: how to minimize agency risk?

In the first year of 2011, the flooring industry was affected by unfavorable factors such as rising prices of raw materials and labor, as well as industrial policy adjustments. It seems that the floor industry has encountered the legendary “bear market” at the beginning of this year. In this unfavorable environment, as a floor distributor who wants to make money, what kind of operations should it take to make its brand work in the market? A unique distribution model can reflect a very good business philosophy, have a core competitiveness, and can also minimize the risk of floor brand management that they represent.

Models to innovate

Since the economic crisis, floor companies have not only suffered from the dual pressures of high costs and sluggish exports, but have also been squeezed by the common profits of the upstream and downstream industries. Internally, it is under pressure to rapidly increase fuel costs and labor costs; externally, it is facing an appreciation of renminbi and adjustment of national export tax rebate policy; in the industrial chain, raw materials are increasingly scarce; prices are increasing; downstream, sales are fierce, Do not dare to arbitrarily increase prices, which is compounded by the fact that, with the real estate sales attributed to the calm affect the decoration market, the proportion of real estate developers fine-tuned housing increased, making the decoration market more narrow.

Therefore, in today's intense competition in various industries, with floor products as the leading agent, sales, service, logistics and distribution as one model is very attractive to dealers at all levels. This unique model, which integrates a company's external partners involved in a common mission and has independent economic interests, into a system for customer service, can achieve a 1+1 greater than 2 effect.

Building materials, such as furniture, flooring, decoration, cabinets, doors, and other related industries, have entered the development period from the start of profits; from extensive operations to standardized operations; from single to multiple business operations... this time, If enterprises want to gain a place in the fierce market competition, the specialization, diversification, integration, standardization, intensification, systematization, and brand management are imperative. Therefore, a good sales model can play a decisive role in the operation of a product.

The core competitiveness must be stronger

First of all, the bad quality of a floor brand can be directly reflected in the properties of its flooring products: “Now all countries in the world are paying great attention to the protection of forest resources, raw materials will be more and more expensive, so some of the previous production of solid wood flooring The company has also begun to turn to solid wood composites and laminate flooring, and even bamboo flooring.” “First, it does not exceed this large area of ​​the floor, companies can easily grasp; Second, adding a category means adding a production line, if the company has This kind of energy can be extended to other fields. Of course, companies must do market research and feasibility analysis before adding a floor item."

In the innovation of the operating model, it is necessary to use the marketing model and marketing team as the combat tools, and to superimpose the profits for the partners by superimposing the profits from the engineering decoration, home decoration, designer planning, group purchase, community promotion and retail multi-directional sales model. . Another experiential marketing model can also learn from.

Minimize risk

If dealers do not need any threshold at the moment, can you imagine what will happen next? Therefore, the risk of floor brand joining can be minimized and is an important factor for each supplier to consider.

If every supplier, agent, and distributor can be connected in series, the entire industry chain and the entire supply chain will be familiar with and know their own production bases, and what kind of floor production technology they have. Only by understanding the brands they represent, can they be at ease. In China's wood flooring business community, there are few companies that can do this kind of model innovation. It must be said that this will be a topic that must be broken after 15 years of China's floor development.