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Although with the advent of the era of data, the living room that was once regarded as the most important home space has become a “secondary place†for many data masters and experts; but for most Chinese families, the importance of the living room is not It goes without saying. However, with the progress of society and the rapid development of the Chinese furniture industry for more than 30 years, the living room furniture is also facing the “pain of reformâ€: on the one hand, the demand for the living room furniture market is expanding; on the other hand, it is a lot of enterprises. Suddenly sighed "survival is too difficult."
The spring furniture fair in March 2014 is coming soon.
The observation group fully attacked; the focus of attention was on the living room furniture, which was small and large, and explained the development of Chinese furniture through a multi-dimensional perspective, and fully demonstrated the Chinese home culture.
Interview time: March 16, 2014
Interview with the character: Li Yun, general manager of Fuyun Furniture
The living room represents the quality of life and the taste of life.
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】: As a furniture person, what kind of culture do you think the living room has?
[Fuyun Furniture Li Wei]: The living room is mainly reunited with family and reunited with friends. The living room also has a special function: it is “faceâ€, which is the image of the owner, the quality of the living room, the furniture is good. Bad, the whole living room atmosphere is good or bad, not only to explain to yourself, but also to the relatives and friends to explain, to let friends and family feel your quality of life and life tastes high.
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】: From your own point of view, what kind of living room do you like?
[Fuyun Furniture Li Wei]: Be sure to be fresh, simple, not so messy. There are a lot of electrical appliances in the living room. The storage needs are very good. Don't see the wires. The remote control, books, newspapers, children's toys, etc. should be well received. My own living room is like this.
Seeking the change of Fuyun Group to cope with market changes
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】: The furniture industry is also the downstream of real estate. Facing the uncertainty of the real estate industry in the future, is there any strategic preparation or response for your group?
[Fuyun Furniture Li Wei]: In the past few years, the impact of real estate fluctuations, we are also empathetic, the quality of the real estate market has a great impact on the home industry. I believe that for every enterprise, in the face of such changes in the market environment, it is definitely required to change.
For our group, we have made corresponding adjustments in the sales model and business model. Our dealers will not be waiting in the mall, and more will take the initiative. Our furniture is also a traditional industry. From the inside, I hope that high-tech and rising stars will be able to catch up with the waves. I hope to see such a result. Our society also hopes that the waves will catch up. So how to transform the traditional consumption model into e-commerce and Internet high-tech mode in the future is the direction that our group must explore and change.
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】: What kind of experience do you have in the usual management?
[Fuyun Furniture Li Wei]: I like to lead by example, preaching and teaching, and using my actions to influence my colleagues. Because I have been in the industry for a long time, relatively deeper. So this is the method I like to use.
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】:Thank you.
Fu Yun Furniture Li Wei: The living room represents the quality of life and the taste of life.