Hardware locks take the road to personalized marketing

In recent years, private enterprises in lock-in enterprises have suddenly emerged as the main force in the development of the industry. The transfer of European and American markets will become the key to expanding the marketing channels of the hardware lock industry in China. As part of the home improvement design, locks and accessory hardware are bound to affect the development of locks and hardware, and innovations in locks and hardware can bring new highlights and changes to home improvement designs.

1. Functional requirements and experience of heavy users From the perspective of the development trend of the lock industry, attention has been paid to the user experience and product humanization. Zhongheng lock industry developers conduct extensive and in-depth research on indoor locks in the existing market based on their application occasions, user needs, and consumer habits. They are combined with door locks and other senior industrial customers to provide feedback on lock body functions. New design to meet family needs.

2. The innovative design embodies the culture and taste in the design and incorporate the attention of culture and personality. There are a variety of lock hardware styles on the market, and there are many varieties of them. However, from the very beginning of the design, it is rare to include various cultural connotations as design concepts. The Zhongheng Hardware R&D team has been dedicated to exploration and experimentation in this area since several years ago.

3, environmental protection, energy conservation and safety "lock"

Environmental protection, energy conservation and safety are now the focus of the lock industry in production. The severity of environmental issues calls for more effective actions by responsible producers. Whether the product passed the certification of the environmental system and occupational health and safety system; whether to gradually adopt environmental protection plating technology, reduce the use of cyanide, use 3 Chromium plating; whether to meet the electroplating wastewater treatment and electroplating industry pollutant discharge standards, are manufacturers began to pay more attention to problem.

4. Hi-tech promotes the emergence of intelligent biometric identification technology for locks and the development of smart locks and intelligent hardware. Together they will bring locks and hardware applications to a new height. Home intelligence will enter the homes of ordinary people in the near future. .

At present, smart locks with high technological and scientific content, including password locks, IC card locks, fingerprint locks, etc., have gradually gained the recognition of high-end consumption in the market due to their unique convenience and gradual maturity of technology. And made a place. Fingerprint locks using biometrics technology have even broader market prospects due to fingerprints' uniqueness, non-replicability, portability, forgetfulness, and loss-free features.

Hardware locks brand marketing needs analysis At present, although China is the world's largest hardware producer, but there are not many high-precision, high-efficiency products, low-level, low-value-added phenomenon is very common, brand marketing is also lagging behind. Luo Baihui, the chief brand officer of Jinmo Machinery, pointed out that in order to improve competitiveness, hardware locks must expand sales channels and develop high-end products.

The current lock industry is relatively low, hardware protection patent protection awareness is weak. Even if the hardware lock company has an advanced patented technology, then similar products will appear in the hardware lock market. The low threshold of hardware locks in the current environment has led to confusion in the hardware lock market. The lock market infringement will happen from time to time. And the lack of brand awareness in the hardware lock market, the hardware market everywhere, there are brands, no brand, in short, is a mixed bag.

Although the doors and hardware locks are all downstream subsidiaries of real estate, starting from the supply and demand relationship in the market, hardware lock companies are subordinate to the door companies. After more than 10 years of development, while the strength of the door companies is increasing, their channels are constantly changing. Therefore, the demand for hardware locks is also changing subtly. Therefore, traditional hardware locks have long been unable to meet the needs of the door companies. Therefore, today's hardware locks companies should not stay in the demand level of previous years to view the current market, must have the consciousness of advancing with the times, meet the market demand, read the inside of door companies, and master the market demand for door companies. Only in this way can we seize the opportunity to increase sales and increase market share. Therefore, cooperation with the gate companies is very important.

Most lock companies are lagging behind in brand awareness for marketing and channel construction, and marketing teams are lagging behind. Therefore, lock companies should change the existing channel base, increase the human resources of the regional marketing team, actively open up new channels, focus on brand promotion, and strive for balanced development in the national market.

The focus of lock companies' attention is often the domestic first- and second-tier gate enterprises, and they are dismissive of numerous developmental gate enterprises, and lack the forward-looking nature of market cultivation. Through the investigation of Panjin and other small and medium-sized door enterprises in Northeast China, it is learned that since the company's monthly sales are small, the demand for locks is also small. Most of the gatekeepers stated that when we sought to cooperate with lock companies, most lock companies refuted the demand for locks and the relatively high cost of mold making. In recent years, with the rapid development of the real estate industry, people’s living standards have greatly improved, and they have responded to the needs of market consumers by fitting out well-built units, one-stop shopping, and one-stop shop-style renovations. This has saved people time and Avoid the hassle of picking.

Personalized marketing is the way to success Today's hardware lock companies must pay attention to quality, pursue innovation, and make every effort to make a good marketing strategy in order to be invincible in the market. Well-known marketing experts believe that in order to do a good job in corporate marketing, it is really necessary to rack their brains and create a personalized market. The customer is God, everything starts from the customer's needs, and establishes a good relationship with each customer to carry out the difference. After knowing the needs of customers, we can satisfy consumers' individual needs to the greatest extent possible.

In personalized marketing, consumers are completely self-centered when they purchase merchandise. If existing products cannot meet the demand, specific requirements can be made to the company. Enterprises can customize the ideal products for consumers. With the king's products, the market competitiveness of enterprises has been virtually enhanced. In an increasingly competitive market, whose products can best meet customer needs, it will ultimately win the market. Hardware locks companies can understand the changes in market demand in a timely manner, develop personalized marketing strategies, increase the market competitiveness of enterprises, the company's economic benefits will rise, and further promote the expansion of the company's development.

Marketing must have its own personality, use its own characteristics to create demand to attract consumers. On the other hand, it satisfies the customer's individual needs in a comprehensive manner, that is to say, the company needs to develop personalized and colorful alternative products in order to break through the conventional impact marketing, excavate, guide, create and meet the market. The demand is in line with the individualized consumer trends that people are seeking for newness, difference and change.

"In the future, domestic hardware lock products will focus on high-precision, high-efficiency, high-reliability, multi-function, multi-standard, multi-standardization, serialization, generalization, and display their characteristics." Industry insiders say that companies must Using marketing methods that are very different from those of competitors, intentionally guiding the market and consumer groups toward the development of their own interests, making potential markets a realistic market, and gradually widening their distance from competitors to make themselves more unique. In order to achieve the ultimate goal of opening up the market, occupying the market and owning the market as a marketing concept.

The expansion of all these functions makes it an important part of the building and at the same time, it greatly enhances the market competitiveness of hardware locks. Whoever can grasp the market will be able to achieve success.