How should China's small and medium-sized doors and windows enterprises "smile" the market?

Growing up is the desire of the boss to run the business. However, in the Chinese door and window industry, more and more small and medium-sized doors and windows enterprises have encountered bottlenecks as their time has grown and they have continued to advance and develop. They always wonder why their companies are growing up.

In the bottleneck period, many operators of doors and windows enterprises always have the feeling that no matter how much effort is made by enterprises and brands, they are still not favored by consumers. The operating efficiency of the company is not always improved, and sales are still in the The original level was rampant and there was even a possibility of a decline. The person in charge of ORIA's door industry market believes that such a situation is actually an inevitable phenomenon in the development of small and medium-sized doors and windows enterprises to a certain stage, and it is also time for door and window companies to make corresponding adjustments.

1. Whether to make money or to make a vision

Why is it born? Decided whether to grow up. If we sow the seed of a small grass, it will never grow. If we sow the seed of a mighty tree, it will grow one day. From the day it was born, a company was also born with a different mission. Was our company founded to make money, or was it born to fulfill its vision?

At the beginning, we generally cannot know which company is growing up. It must be precipitated through accumulating over time. In particular, we can experience challenges and competition. Just like a person grows up and matures, it is necessary to withstand trials and hardships. When money is enticed and intoxicated, we are still enjoying loneliness in a corner where nobody knows, and a group of people who share the same dreams. Sometimes, people do not understand it, but they always think that it is the behavior of the madman. However, it is the persistent dedication to this vision.

We always enviously Bill Gates has been the richest man in the world 13 times in a row, but when he was “having computers on everyone's desks to install Microsoft's system.” We certainly felt that this kid was overwhelmed, plus this one The children dropped out of the prestigious school and dropped out of school. We are definitely not optimistic, but Microsoft's glory proves it.

Alibaba's Ma Yun: "Let the world not have a difficult business." Many people believe that Ma Yun can not change, or can not achieve this dream, but Taobao challenge the world's largest eBay, crazy business vision so that eBay announced its withdrawal from the Chinese market.

If they are all born to earn money, they will lose the courage to take risks and struggle with the hard work when they make pockets and live comfortably. They feel that their business has reached a bottleneck, or that they are saving. In this way, the growth of the company ceased.

If we have a good vision, we still have to pursue, we will not satisfy the status quo, and we will drive ahead. We feel that our vision is always ahead of us and our company has grown up in pursuit of our vision.

2. Is it a proliferation of business operations or is it focused on business operations?

Business is a business that grows up in our company. It is a matter of spreading business operations or focusing on business operations. It seems to be simple. Many business owners are asked what business they are doing to make money, and they lose their vision and result in proliferation of business operations. The core business cannot focus on operations.

Diffusion of business operations is actually quite simple, as if this is a natural thing. When our business develops smoothly, our self-confidence has soared. We believe that we will not be able to stop our business in any business. As a result, we will stretch the front long and long. We all know that Shi Yuzhu has created the magic of business, but I don't know that Shi Yuzhu had spread business operations. When Shi Yuzhu succeeded, he continued to engage in industries such as computers, real estate, and health products, causing his giant buildings to collapse.

It is much more difficult to focus on doing business. This is not about how important my business operations are. It is just that we cannot afford to give up. Focusing on business operations can achieve unexpected results, just like how Galanz had focused on microwave ovens to become the world's number one.

Of course, there is a situation where we can spread business operations, that is, focusing on a single business to obtain the absolute advantage of the industry, or when the industry category differentiation, we can take the proliferation of business operations.

3. Is it personally driven or team driven?

Most companies know that the team-driven model is good, but they prefer to use their personal will to manage the company. This is the best performance of personal drive management. We all know that company hours, personally driven management is very suitable, but the company grows up to a certain stage, but also reluctant to personal drive management to meet the individual's intentions, it will affect the company's growth.

We have seen many companies. When a business owner is on a business trip or something is not in the company, employees do not know what to do, because they need to ask the boss. When the boss came back, the employee missed the best time to do it when he went to perform what he needed to ask the boss to do. Especially in the unpredictable market competition, we must establish a team-driven management model.

In the book How SMEs Build Brands: "If the company does not have a brand team, then the brand is like a waterless shark, even if it is fierce, but it can not escape the challenge of death." And, the book provides a brand team Organization and implementation methods allow companies to learn from the true team-driven model.

Let's grow up in our own company. This is the dream of every company founder. If we, the majority of small and medium-sized doors and windows enterprises earnestly focus on the vision, focus on business operations and team-driven management efforts, then the opportunity to achieve growth will eventually belong to our small and medium-sized doors and windows enterprises.