[Integrated] Japanese sportswear manufacturer Mizuno enters the work uniform market for expanding its business

On September 29th, Japan's sportswear and sportswear manufacturer Mizuno announced that it will formally enter the work uniform market from February 2018, mainly for the consumer groups in the construction, manufacturing, and transportation industries.

In an interview with the Japan Economic News, Mizuno officials said that in 2016, Mizuno’s annual turnover exceeded 260 billion yen, and in order to expand its business, it began to pay attention to the work uniform market.

“There is a huge market potential for domestic workwear in Japan.” The person in charge said that in 2018, the annual revenue target in the work uniform market is 300 million yen, and in 2019 it is 2.5 billion yen. "We will also apply the core technology and experience of Mizuno's manufacturing sportswear to the production of work uniforms in respect of the safety and comfort of work clothes."

The first batch to be sold is the work jacket “air jacket” (priced at 10,000 yen, approximately RMB 600) with a fan attached to the high-temperature operator. The following will also be launched “Titanium Silver” that can combat pollen and deodorization. There are a total of 34 kinds of work uniforms such as shirts (prices of 3,900 yen, approximately RMB 230). At present, Mizuno only accepts orders for short delivery times in small batches. The first batch of products will be accepted from the beginning of October 2017 as soon as possible.