Internet Marketing Channels into Windows Industry Fragrance

It is well-known that a busy building materials home shopping mall, busy decoration, selection of building materials, picking furniture is a matter of torture, whether or not to leave home, at home comfortably to design a decoration design, building materials, product mix and home accessories With the program?

Now, this kind of online marketing platform that can fully interact with consumers is becoming the “Sweet Jasmine” that has become a good choice for building materials stores, such as Red Star Macalline, Phoenix Premium Building Materials City, Okay Long, Haoyijia, etc. Another strong channel outside the traditional sales channels.

phenomenon

Internet marketing channels become the new favorite

After years of prosperity, the home market began to gradually cool down. Consumer sentiment grew stronger, sales no longer made great strides, and the building materials circulation industry was full of challenges and variables. Whoever innovates and upgrades in time will have the opportunity to become the leader in the industry competition.

Specific to the innovation and breakthrough in online marketing channels, there is a phenomenon worthy of everyone's attention: that is, whether it is national chain companies or local companies everywhere, everyone's starting point is not much difference.

Some responsible person of the building materials store said that at present, everyone is very optimistic about network marketing, are increasing investment in this area, in the future to see who can do it well, can network marketing from a concept, a slogan, truly develop into Helps companies develop important marketing channels.

This reporter learned that the current major building materials home shopping mall has built its own brand website. As for how to use the traditional concept of a corporate website for information distribution, it becomes a marketing channel that fully interacts with readers and has marketing capabilities. The answers given by each family are not the same.

Red Star, the network operations specialist of the Meikailong Global Home Living Plaza Planning Department, said that at present, the mall not only holds 4-5 overall online group purchases, but also plans to debut a virtual overall home improvement service, and consumers can go to Red Star Beauty. In accordance with the virtual design, Chiron buys real products and builds a real home.

Some building materials cities with considerable local scale are also increasing their capital investment and establishing their own network operation teams to completely separate the concept of corporate websites and online marketing. They not only set up corporate websites that specifically promote corporate culture and publish internal information, but also set up professional websites that play a role in marketing channels.

advantage

Bringing a turn for home retail

The prevalence of home network marketing, in addition to the intensified market competition, business eager to break through the factors, the deeper reason is that consumers' consumption concepts and methods are changing. At present, the “post-80s and post-90s” is gradually becoming the main force of consumption. They like to use the Internet as a way of shopping without leaving home. Therefore, online marketing will become the favorite shopping method for young people.

A survey recently published by the National Retailers Federation’s website shows that “although the global economic situation is grave, most home retailers believe that the online sales system can bring about a turnaround for their sales”.

In the first two years, some powerful companies have begun to notice online marketing. At that time, websites were more of a role in promoting corporate reputation. But now the market is different. Many companies have really focused on tapping the substantial value brought by online marketing and expect to get better returns with less investment.

Shortcomings

Internet marketing services need to be improved

Although the prospect of online marketing is promising, it is also necessary to avoid the errors and drawbacks in development. Facing the advantages and disadvantages, many people in the industry are blunt.

Compared to Beijing, Shanghai, Guangzhou, Tianjin and other first-tier cities, the advantages of online marketing in some small and medium-sized cities have not yet been clearly demonstrated. Consumers' online spending habits have yet to be cultivated.

At present, the online marketing of some small and medium-sized cities and enterprises still stays at the primary level, such as group purchases and sales promotion information. There is very little interaction with consumers and the sales volume is very limited.

In addition, the network marketing is not perfect compared with the traditional store marketing channels in the service and other aspects, and the integrity issue is also one of the key factors affecting the network marketing. So far, the integrity of online marketing is still difficult to solve, there are still many issues such as confusion. And more people in the industry bluntly stated that many companies did not effectively integrate the network and physical stores, and did not do a good job of publicity, making most consumers not understand which companies can enjoy online consumer services.