Last year, export growth exceeded 30%, and the hardware industry stepped out of post-crisis era

For a long time, the hardware industry is a typical "export-oriented" industry, but the international financial crisis that broke out in 2008 has severely hit the "export engine" of the Chinese hardware industry, causing the hardware industry to enter a dilemma. After two years of hard work, in 2010, the hardware industry's export situation has clearly improved. The Chinese hardware industry is gradually emerging from the “post-crisis era” and ushering in the “second spring” of exports.

According to statistics, in 2010, the total import and export of hardware products reached USD 74.923 billion. Compared with 2009, the year-on-year increase was 30.1%. Among them, the total value of exports was 57.51 billion U.S. dollars, an increase of 31.4% year-on-year. In terms of export destinations, Asia was US$187.86 billion, up 27.1% year-on-year; Europe was US$16.898 billion, up 34.1% year-on-year; North America was US$13.568 billion, up 29.2% year-on-year; Africa was US$3.152 billion, up 28.1% year-on-year. Latin America was US$3.5 billion, an increase of 61% year-on-year; Oceania was US$1.607 billion, a year-on-year increase of 28.3%. The top few countries and regions of export products are still in order: the United States, Japan, Germany, the Russian Federation, Hong Kong, China, and the United Kingdom. Compared with 2009, the following three exporting countries have been added: Greenland, North America; Gaby Islands, Oceania, and the Marquesas Islands. At the same time, compared to 2009, there is no reduction in exporting countries. A total of 226 export countries and regions have been reached. These data indicate that the export situation of China's hardware products has clearly improved.

People in the industry believe that with the increasingly fierce competition in the domestic hardware market, Chinese hardware companies' competitors will not only be their own domestic brand counterparts, but also the giants of international hardware brands. At the same time, the localization of international brands still has a long way to go. The Chinese market is huge and there will be differences in consumer demand. Differences between China and foreign countries are issues that must be faced when entering the Chinese market. Relevant experts pointed out that from the perspective of future development, the global hardware industry is expected to grow by 3% to 5% over the next five years. According to this growth rate, China still ranks first in the world.