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In today's flooring industry, the homogenization competition is fierce. At the same time, the continuous low operating environment of the flooring industry has also put enormous pressure on many companies. Under this environment, innovative products of the flooring companies are the lifeblood of the company's development. Most floor companies are constantly seeking technological innovation. Prior to this, floor companies had to predict consumer demand in advance before launching new products.
In the past, when flooring companies made demand forecasts for new products, they combined the attributes of new products with consumer preferences for joint analysis. Consumer preference was the key to the survey. When launching a new product market survey, consumers are usually judged according to different choices of the product, and then the attributes of the new product are defined. The market environment is not the primary factor to be considered.
When the flooring companies are conducting a joint analysis, they usually rule out environmental factors, because often companies believe that the external environmental factors are uncontrollable, but Anosa? Areberger believes that studying external environmental factors is very valuable, because sometimes environmental factors tell companies what is the most appropriate time to bring a new technology to market, and it can explain why the market expectations and imagination of new technologies are not meets the.
Another issue that is worthy of concern for floor companies is that academic research and practice for technological innovation often overlook external market environment factors, and external market environment factors may often be an important indicator of whether consumers accept new technologies. When companies promote new products, they need to think deeply about what consumers want most at the moment, and then adjust new product marketing strategies accordingly.
The new product market research model that considers external environmental factors can more effectively evaluate the value of new products in two consecutive target strategies than a single survey model that considers consumer preferences. For example, when companies promote new technologies, they first consider how to set targets for those who tend to buy and use new technologies, and then consider how to formulate market strategies so that those consumers who initially did not feel good about new technologies can reverse their perceptions. Past market research models clearly underestimated the marketability of new products.
The new market research model has little effect on the technically detailed and modified products, but the effect is very obvious for those products that can cause technological changes and stimulate the demand of certain specific consumer groups. The new model can help companies better anticipate the needs of the consumer market. In this way, floor companies can better formulate new product promotion strategies.