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Tongguang Media: In the new decade, the Chinese market will be the focus of the world's equipment manufacturing industry. For this situation, please briefly introduce your company's development strategy?
Song Shihan: Overall Strategy
In order to more effectively overcome the adverse effects of the economic crisis on the company, in 2010, the overall sales plan of the YG-1 Group was: to continuously develop new markets. This new market includes two aspects, one is the country and region that has not sold the product before; the other is the industry and field that is not involved. In response to this sales plan, the company will continue to optimize existing products, further improve product quality, reduce production costs, improve sales performance, and optimize resources.
In 2010, the company has three business objectives: first, the operation is customer-centered, providing first-class quality products and services to meet the needs of customers to the greatest extent; second, tapping new development momentum, mining and cultivating compound talents; Strengthen global production and management and strengthen international competitiveness. In short, new customers, new products, and new markets are the main growth points of our profits. For existing products, the company improves its profits by strengthening internal management and reducing costs.
Chinese market strategy
Throughout the changes in the industry, China has gradually become the world's manufacturing and production base, the industry is relatively developed, and many European and American products are gradually transferred to China for production. The core strategy of Qingdao Priority Sharp Tools Co., Ltd. and Korea YG-1 Corporation (the headquarters) is the same. Since last year, according to the different needs of customers, we have continuously developed and produced new products. These products are exported to Europe and the United States, and we have achieved very Good performance has been recognized by customers.
In China, the needs of customers and the European and American markets have many similarities, and the demand is diversified. How to satisfy domestic customers is an important topic for our past and present research, and it is also the main idea of ​​internal infusion in the future. Since 2009, the company has optimized its products and continuously developed new products to serve Chinese customers according to the characteristics of the Chinese market. In the past two years, the global economic situation is grim, the company is on the rise, constantly pursuing flawless products, reducing production costs through various technologies, and ensuring the reduction of customer costs. This is one of the main strategies for us to explore the Chinese market.
Tongguang Media: So, what specific strategies will your company adopt for the development of the Chinese market?
Song Shihan: Master Plan for the Chinese Market
At the beginning of 2000, we felt the great potential of the Chinese market, noticed the importance of products entering the Chinese market, and began to investigate and demonstrate the feasibility of establishing a production base. Subsequently, the group company quickly launched the program, implemented large-scale sales activities and invested in the construction of the factory. Obviously, today's achievements are the best affirmation of the program at that time, and the strategy in this area will continue in the future. At present, Qingdao Priority Sharp Tool Co., Ltd. has been developed, and its products are mainly exported. In 2009, it began to increase domestic sales and concentrate on developing China's domestic market. In order to meet the ever-expanding needs of customers, YG-1 Group invested in Qingdao Wanjiwan Tools Co., Ltd. in the Lingang Economic and Technological Development Zone outside the bonded area, and started production in December 2008. Analysis of the global machinery industry, China's domestic demand is quite large, China is also one of the fastest growing countries in the world, therefore, increasing investment in the Chinese market, and constantly developing new products is our main direction in the future.
Objective: To increase investment in Chinese companies and develop Qingdao Wanjiwan Tools Co., Ltd. to increase China's sales to five times last year.
After the completion of Qingdao Wanjiwan Tools Co., Ltd., the scale is 1.5 times that of Qingdao Priority Sharp Tools Co., Ltd., and the products are mainly to meet the needs of China's domestic market. This year's investment in Qingdao Wanjiwan Tools Co., Ltd. is still Quite large, so we are very confident in the goal of completing sales in China's domestic market five times more than last year. It is estimated that three to four years, Qingdao Wanjiwan Tools Co., Ltd. will be developed. With the development and development of the domestic market, the development progress will be advanced, and we hope to complete the work within the shortest time, so that we can pull the gap with our peers as soon as possible.
Chinese market development
For the Chinese market, the company's strategy is to find competent agents and provide training and technical support to all agents. China has a large area and different sales characteristics. The regional area is mainly responsible for sales by agents and close relationships with end customers. Since last year, marketing strategies have been constantly looking for quality agents and tools, through agents and tools. Businesses sell products, so it is very important to find a competent and honest agent.
Within the company, the company has built a high-standard marketing team. Every salesperson is proficient in the product process, use links and after-sales technical services. The sales department personnel are familiar with the market and establish better relationships with customers. Better technical services ensure that the development plan of the Chinese market is promoted in an orderly manner.
In a nutshell, in 2010 we will continue to open up the market, train talents, and find powerful agents, so that the entire sales of the Chinese market increased five times compared with last year.
Agent policy: looking for agents with the strength to talk about integrity
Agents and enterprises are the optimal relationship under the common interests. Our principle is: to select the right agents according to the region, to supply the most cost-effective products, so that the agents have better profit margins and support all aspects of the agents. Ensure that the domestic market is better developed. Due to the different timeliness of agents entering the industry, the degree of familiarity with the products is also different. The company provides systematic technical training and after-sales support to the agents. When the agents visit the customers, the company sends technicians to accompany them, which is convenient for solving the customers' production. The actual problems encountered in the middle, good relationship is conducive to the smooth entry of products into the sales process and quickly reach the end customers. In this process, the agent and the enterprise are guaranteed to make profits together, and at the same time, the customer reduces the production cost, and the end customer uses the more cost-effective products to achieve a win-win situation for the manufacturer, the agent and the customer.
Tongguang Media: In the face of the huge potential of the Chinese market and the increasingly competitive industry environment, please talk about your company's advantages, product characteristics and industry advantages.
Song Shihan: Products in the Chinese market
There are not much differences between the company's products sold and exported in China. There are milling cutters, drills, taps, reamers, and disk milling cutters in the broad category. In addition, there are diversified products for production in emerging fields.
company advantage
Cutting tools are divided into two major categories, one is the blade, the other is the overall tool (the pound knife), the YG-1 Group China company mainly produces the overall pound knife, the scale of the group company in the pound knife It is one of the world's top five manufacturers of production tools. The size of the entire group and the types and quantities of products produced are the largest in the world. In recent years, the production scale of European and American countries has been shrinking from the overall trend.
Some customers in China have high requirements for products, and we have unique advantages in terms of specific processing requirements. YG-1 Group China has product testing centers, and the headquarters has several performance testing centers that are several times larger than Chinese companies. Corresponding analysis and cutting tests are carried out on the conditions and products of the customer's processing, so that it is easy to produce the products that meet the customer's needs according to the actual processing conditions of the customers. This is our strength.
The actual problems encountered by customers during their use are one of the focuses of our close attention as a product use feedback. If you need to rush to the site, the technicians will arrive at the solution in the shortest possible time. On a daily basis, the company regards the problem of product use feedback as a case, participates in discussions with sales, technology and other related employees, solves problems on a technical level, and makes sales personnel become technical sales engineers, and when visiting customers regularly, Together with solving the problems encountered in production, we will continue to strengthen our work in this area.
Industry application: the advantages of the mold industry
YG-1 Group has more than 30 years of production history, and has accumulated unique production experience for more than 30 years. Most of the products have been applied to the processing field for more than 30 years, and have innate advantages in the mold industry. YG-1 Group's performance testing equipment is available 24 hours a day in Chinese companies and headquarters. Through the performance testing of products and the development of new products, the most competitive products are available in the market, which is the development of the mold industry. To promote. With the development of the industry, YG-1 Group has continuously applied new materials and new processing methods to develop new products. With the development of the market, the Group will serve more mold companies.
The new field of the Chinese market has always been our focus. After 2008, global automobile production has decreased. However, due to government policy support, China's automobile production and sales have not decreased. At present, the Chinese market has become the world's largest automobile production and sales country. According to this signal, YG-1 Group Chinese companies have increased production of products for the automotive industry, and the demand for the automotive industry will continue to expand in the future. The company will increase investment in this field.
YG-1 Group is involved in aerospace, rail transit, wind power and other fields. The product line is also relatively complete. There are factories and sales companies in more than 30 countries around the world. The products are sold to more than 70 countries and regions in the world. The company has sales companies in countries with developed aerospace industry (such as the United States, Canada, Brazil). In the global strategy, through the acquisition of well-known sophisticated metal cutting tools companies in developed countries, investment in new construction, etc., the current scale of production and sales Supporting system, close contact with customers in high-tech fields, and accumulated rich industry experience, we are fully capable of producing and selling products suitable for precision high-tech fields in China (currently, exported to the United States, part of Canada for aviation) The products of the aerospace industry are produced by the YG-1 Group Chinese company). For the demand for special tools in the Chinese market, the Group China Company is fully capable of producing and meeting customer needs.
Tongguang Media: The development of the company requires a harmonious team to talk about your feelings about business management.
Song Shihan: The core element of the company's growth and development is the high-quality staff team. It is the company's basic philosophy to let employees work closely together, work happily, and produce a heart-to-heart following the company.
Enterprises must not only do a good job in production and sales, but also make employees feel satisfied and happy in the company, and have a sense of accomplishment in their work. The enterprise is the second family of the society. In the corporate culture of the company, we always insist on cultivating employees to become a part of the company's big family. Each employee is an indispensable member of the company, living in harmony and harmoniously. The development of the enterprise is stronger and can give back to the employees better. The personal development and progress have contributed to the enterprise, and the company and the individual share the success and profit.
How to develop and cultivate compound talents is one of the company's three business objectives in 2010. Choosing high-quality talents and conducting targeted training to enable employees to develop better and work comfortably is the focus of the company. Seeking talents and talents, making talents a solid foundation for long-term development of the company is one of the most important issues for the chairman of the company to operate.
Within the entire YG-1 Group, Chinese companies account for a large proportion, and have close ties with the Group's global subsidiaries, leveraging the Group's overall strengths and decades of industry experience, YG-1 Group China will be products The quality, delivery, safe and stable production and other aspects of continuous efforts, so that Chinese companies become the best company of the YG-1 Group, become the world's best company!
Since the second half of 2008, the financial crisis has been exerted from Europe and the United States and swept the world rapidly. As a multinational company, the operation of the entire YG-1 Group has also been affected. Qingdao Priority Sharp Tools Co., Ltd., located in the Qingdao Free Trade Zone of China, is one of the YG-1 Group's wholly-owned subsidiaries. It is mainly exported and its products are sold to European and American countries and Asian regions. The economic crisis has made YG-1 Group's Chinese company Exports were blocked, resulting in a decrease in sales in 2009 compared to the previous year. Since 2009, Qingdao Priority Sharp Tools Co., Ltd. has adjusted its strategy to increase exports while opening up China's domestic market to ensure domestic sales increase and increase the market share in China. In 2009, in the third quarter, sales increased gradually, and the climbing status continued to this day. With the changes in the market, new customers have entered the purchase and sales system.