The floor industry's extensive model goes to the finish

The floor market cake size is limited, who wants to divide more, in addition to having a good knife, but also surgeon's knife is good. A good knife means a good product, a knife method means a channel layout, a small and medium-sized floor company wants a latecomer to come in, and both are indispensable. Under the guidance of the idea that “the channel is king”, a large number of floor companies adopt human-sea tactics, and then “the development of a national chess game” may result in unsatisfactory results. In fact, to catch fish, you have to think like a fish.

Today, there are many ways to change channels. At present, independent brands of floor brands in the country are generally open in the second and third categories of business districts. In fact, companies can go against them, such as the small specialty stores into a category of business district.

First, because the area is small, store rents are small and overall operating costs are greatly reduced. Then a large-scale electronic display wall can perfectly solve the display problem of small floor stores. Secondly, due to the difference in popularity and spending power, The survival rate and profitability of a type of business district will be even higher. Therefore, it is actually unwise for floor brands to rush to fight for second-tier shopping districts. The second category is not the only choice for floor shops.

Therefore, competition is essentially not doing the same thing as its peers but doing something completely different from its peers. The flooring industry can only use the marketing theory in combination with the current market conditions, apply it vividly and creatively, and integrate the channels horizontally and vertically from a strategic and tactical level to enable the fission of the flooring industry.