Tile market has conspiracy domestic goods put on "foreign coat" worth more

A circle of home stores will find that the price of ordinary domestic tiles will be able to win about tens of yuan per square meter, while the import tiles cost hundreds of yuan per square meter. This huge middle price difference makes consumers accustomed to treating domestic and imported tiles differently.

However, Zheng Yue, who is currently choosing a ceramic tile, said that he does not have to buy imported ceramic tiles. However, if you want to buy imported goods, the actual price is not true, but the truth is that the goods are really not the key. If you spend a lot of money and buy "pseudo-imported" products, it is the most annoying. Are pseudo-import tiles common? To this end, Xiao Bian continued to conduct market visits and also consulted with professionals. The answer was: Imported ceramic tiles do have identity riddles.

Hand-held foreign "ID card" domestic tiles put on "Yang jacket"

Xiao Bian found during the visit that domestic brands that sounded like foreign names weren't the minority, but if you ask them carefully, the clerk will tell you that the brand name “Yanhua” does not mean that the product is imported, and their tiles are all domestic Production and processing. Industry insiders also reminded consumers that names that look similar to foreign brands are likely to sell "domestic goods."

However, even if it is a "foreign brand," it is still possible to buy domestically produced goods. According to industry insiders, some domestic businesses either register themselves abroad or seek foreign friends to help with registration. When they get a foreign "ID card," they begin to find OEMs from the south, and they are heavily stocked and do "imports." Tiles" business. This is because, if the tiles are put on "foreign coats", their worth immediately doubles. According to analysis by industry insiders, some countries are not strict in the management of company registration issues. Apart from looser identity verification, the registered capital is not high. This is one of the reasons why many domestic businesses tend to go this way.

Has a foreign brand agency rights but peddling "imitation products"

Are the real proprietors selling tiles imported solidly? An in-store salesperson for a well-known tile brand stated that they already had the domestic agency of an Italian brand, but 90% of the products sold on the domestic market were produced and processed in the south with foreign designs. If customers want pure imported products, they can also order from the original brand, but the price will be higher. When this salesperson made this explanation to Xiao Bian, he did not deliberately avoid other customers who were looking at the goods in the vicinity. Obviously, this phenomenon has become a hidden rule.

In this regard, the industry said that even if they have real domestic agency rights, some businesses will appear unwilling to be lonely, eating a bowl, watching the pot. After all, the additional cost of pure imported products is quite high and the selling price is not cheap. If only imported tiles are used, the upfront cost and sales volume is a big burden. While selling imported goods while relying on domestic products, it can also significantly increase profits while reducing costs.

Buying foreign brand agency products is out of thin air. “Foreign agent rights can be bought and sold. Buying a foreign brand agent does not necessarily require selling this ceramic tile. Many people are buying agents. Right, to the South, ordering, and then returned to the north as an imported tile to sell." Mr. Liu, a brand in charge of the store, the face of the import into the store to ask the author of the tiles, gave the above statement. Although Mr. Liu’s words may seem plausible, he has not found examples in the market because of the close relationship between the purchase of agency rights and brand operations.

In this regard, relevant industry sources said that ceramic tile "proxy trading" does exist, but most foreign companies value the reputation of the brand, but also worried that the sale of agents will cause trouble for themselves. Therefore, this phenomenon is rare in the country, even if there are some small ceramic tile brands abroad.

Deep in foreign markets, "buyers" tile shop products are uneven If you see a tile from multiple production areas, multiple brands in a store, you need to play a 12 point spirit. During the visit, Xiao Bian claimed that he wanted to import bricks in an unknown tile brand store. The sales staff stated that both the Italian and Australian bricks in the store are available, and the brands are guaranteed to be numerous and varied, and their options are rich. When the author continued to inquire about a specific brand, the salesperson casually said a few foreign names that he had never heard before.

In this regard, the industry told the author, if there is more than one place of origin in a store, a number of brands of products, the majority because the seller is often a buyer deep in the foreign tile market. The tile industry in Italy and Australia has developed rapidly, and the performance of technology, colors, and culture is even more advanced. Therefore, many domestic buyers will purchase goods in local small markets. Usually, these bricks have weaknesses such as complex and disorderly designs, fewer products, and insecure after-sales services. Consumers need to be cautious.

Foreign brands built domestically and imported bricks and bricks were mixed and sold. In addition to handing over the agency to the Chinese, some foreign brands also chose to enter the domestic market themselves. Xiao Bian learned in the industry who had been engaged in the import ceramic tile business for nearly 12 years that the product production systems of foreign brands after entering the domestic market are also varied. In addition to the special imported tiles that are shipped from the country of origin, some will also build factories in China and do some high-quality ordinary domestic tiles. This is done to reduce costs and shorten the shipping cycle so that more people can afford it. However, the industry also said that according to its understanding, if the consumer asked the product source, the above-mentioned brands usually tell which are pure imports, which are domestic goods.

Whether the foreign tile brand in the domestic direct sales stores is 100% on imported products, in this issue, the industry insiders have reservations. They pointed out that the ceramic tile market in China is still in a relatively chaotic stage, and the phenomenon of imported ceramic tiles mixed is present. In addition, ceramic tile is a relatively professional product in the building materials industry. Even experienced people can hardly distinguish whether a certain product belongs to pure import. Therefore, consumers should be more cautious when shopping.