Aluminum processing industry's "three shortages" and "three no shortages"

“The aluminum processing industry in China, like many domestic manufacturing industries, lacks capacity, speed, and scale. What we lack is quality. What we lack is innovation. What we lack is the brand of products and companies.” At the China Aluminum Processing Industry Technology Innovation Exchange Conference, Cao Zhanbin, Chairman of Guangdong Jianmei Aluminum Profile Factory (Group) Co., Ltd. stated that.

He told reporters that in the more than 30 years of reform and opening up, China's aluminum processing industry has been developing rapidly, especially in the area of ​​architectural aluminum extrusion, which accounts for more than 50% of the world's production volume or usage.

Jianmei Company built its factory for many years to "adhere to the pursuit of perfection" as the core values, through quality innovation, enhance the company's quality management philosophy of excellence, the pursuit of excellence, casting "artisan spirit", so that quality, efficiency, brand has become the company's value pursuit, A perfect road to the unity of development quality and benefits has emerged.

As China's economy has entered a new normal, especially since 2014, under the influence of the downturn in the macro economy and the declining real estate market, the aluminum plants have faced severe pressures for their survival and development. This has caused Cao Zhanbin to feel the chill of the market: “The vast majority Corporate orders have decreased, profits have been reduced, funds have been in short supply, and a few have gone bankrupt. There has been a severe situation of 'big reshuffling' that has never been seen since the reform and opening up. There may be more bankruptcies in the future.”

However, in Cao Zhanbin's view, the survival of the fittest is the law of the market, and the current industry reshuffle is a normal phenomenon under the new normal. Facing the current situation of “three shortages” and “three shortages” in the aluminum processing industry, Cao Zhanbin believes that the survival and development of enterprises must rely on innovation. "If companies in the industry do not improve their product quality, carry out product and business innovations, and strive to create and upgrade their brands, there will be no future."

As for the popular saying that "no transformation, innovation is death, transformation and innovation is death", Cao Zhanbin has his own interpretation. "I agree with the previous sentence and do not agree with the latter." He believes that the economic environment is good and bad, and high and low fluctuations are normal. The current bad and difficult situation is not bad for the industry and excellent companies. It will prompt us to speed up the transition. To upgrade and improve the quality of the brand, from this perspective there is an opportunity in the crisis.

Over the years, Jianmei has won the market and development opportunities with continuous innovation and development. With many years of unremitting pursuit of quality, eventually emerged among many companies, won the "China Quality Award nomination award" list, and become the industry's first to obtain the highest honor in this quality brand.

For the future of the aluminum processing industry, he is full of confidence: “China's average aluminum consumption per capita is 30% of developed countries, and its consumption potential is huge. With the continuous improvement of people’s living standards, aluminum applications will become more and more extensive.”