1. Convergence of multiple brands to promote the "brand upgrade" of furniture companies In today's all-round network and intelligent, brand upgrade is an important means and strategic policy for enterprises to establish and maintain their own brand assets. With the transformation and upgrading of the domestic economic structure, people's consumption philosophy has begun to lean towards personalization, high quality, convenient experience, and even cultural identity. In order to better improve the quality of the exhibition in Suzhou, the organizing committee has increased investment efforts and continuously expanded and enriched the participating brands. One is to give exhibitors and professional visitors more opportunities for communication and cooperation, and the other is to build the Suzhou exhibition. Become a professional platform to help "brand upgrade", thus forming a virtuous circular ecological chain of exhibition upgrade-brand gathering-feedback to the exhibition. This exhibition is divided into 4 categories and 5 exhibition areas, which will display four categories of finished furniture , woodworking machinery, raw and auxiliary materials, and home accessories, covering the entire industry chain of the furniture industry; the exhibition divides the exhibition hall into suite exhibition areas, software and living rooms Five exhibition areas: exhibition area, office furniture exhibition area, woodworking machinery exhibition area, raw and auxiliary materials exhibition area. Adhering to the purpose of respecting diversity and rich platforms, the exhibition attracted many brands such as European style, new Chinese style, Northern Europe and smart home. Scion, with the theme of "beauty and technology" smart sofa, spreads the concept of interactive intelligent design; Vest promotes the simple and stylish Italian style and creates an exclusive "minimal" home for urban people, which will be fashionable and comfortable. Perfectly integrated into the furniture ; Dahongying furniture dares to innovate and break through to integrate light luxury art sense and design into the furniture, highlighting "change & new"; the beautiful Chinese furniture integrates oriental aesthetics, and its "Hemu" series is used Concise quaint charm, leading modern people to return to the simple ... Mainly in East China, nearly 600 outstanding companies from all over the country came to the exhibition. The exhibition aims to build a professional and cutting-edge platform, help more furniture companies display advanced technology and the latest products, jointly expand the influence of East China's furniture industry, and strive to build the largest and most professional B2B business platform. Suzhou Furniture Exhibition Floor Plan Second, the combination of a full range of online and offline push down the wide, to enhance the exhibition industry influence In order to improve, the organizing committee launched a comprehensive online and offline strong publicity from south to north. Set up a promotion team of more than 80 people to go to major furniture distribution centers in Jiangsu, Zhejiang, Jiangxi, Shanghai, Anhui, Henan, Shanxi, Shaanxi, Hubei, Hebei, etc. to promote key furniture industry areas with carpets and enhance the industry impact of the exhibition During the promotion of the exhibition brand, a total of 400,000 exhibition invitation letters and 100,000 visit guides were issued. As of the beginning of June, the promotional materials have spread to more than 400 furniture stores across the country, and are located on the Shanghai-Nanjing Expressway (Shanghai, Wuxi, Zhenjiang Section), Hurong Expressway (Changzhou, Suzhou Section), Beijing-Shanghai Expressway (Nanjing, Yangzhou, Xinyi, Taizhou Section), Shenhai Expressway (Haian, Shandong Section), Sujiahang Expressway (Lili Section, Shengze Section, Changshu Dongbang), Sushao Expressway (Haining, Hangzhou Section), Beijing-Shanghai Expressway Linyi Section, Jinan Section and other East China There are 33 outdoor advertisements arranged in important regional industrial clusters. In addition, 300 bus body advertisements are placed and mobile advertisements are carried out in Suzhou to maximize the coverage of furniture purchase demand groups. Online promotion is even more innovative, combining all-round "Internet +" powerful publicity resources. The 2018 Suzhou Furniture Exhibition launched promotion with dozens of cooperative media such as East China Furniture, Yaju, brand mahogany, visiting Likou, and China Furniture Report, and fully launched data collection, mass mailing, online marketing, WeChat marketing, telephone invitations, and SMS invitations. , Word-of-mouth marketing and other channels for publicity. The newly upgraded pre-registration system is more convenient. After successful pre-registration, you can quickly enter the venue with a QR code. Visitors who have completed the pre-registration can enjoy the on-site VIP service and receive regular emails to learn about the latest information of Suzhou Furniture Fair. Third, based on Li mouth furniture collection and distribution center, opened the high cost of procurement Suzhou Furniture Fair is based on the Suzhou Furniture Industry Base, backed by the Likou Furniture Industrial Cluster Belt, its perfect industrial chain, huge supply and demand market, strong purchasing groups and convenient raw material manufacturers' supply, provide the rapid development of Suzhou Furniture Fair Good soil. Suzhou Likou Furniture City is the largest furniture market in East China and the second largest in the country. There are 38 trading halls, more than 1,600 furniture manufacturers and more than 3,000 furniture sellers, with annual sales of nearly 20 billion yuan. In addition, Suzhou Furniture Fair has reached the main connection with the Jiangsu Furniture Brand Alliance and the furniture brands in the Yangtze River Delta region, covering the entire South China region. Taking this as the center, it radiates the national furniture market exhibition and deeply cultivates the furniture industry. It is committed to integrating all resources and inspiring Market vitality builds a one-stop furniture trading platform for manufacturing enterprises, buyers and distributors with direct procurement, convenient trade and ultra high cost performance. This exhibition will also be linked with the Hangzhou International Furniture Fair. After 9 years of baptism, the 10th Suzhou Furniture Fair will be grandly opened at the Suzhou International Expo Center from June 30 to July 3, 2018. Heaven on earth, furniture in Hangzhou and Hangzhou, the joint exhibition area of ​​Suzhou and Hangzhou exceeds 240,000 square meters, and it will also provide a better quality and more professional service and platform for the vast number of merchants. The two cities joint exhibition is bound to become a major event in the industry. 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