Hardware companies need to take the road to brand building

The reshuffle of the hardware industry will prompt the advent of the low-profit era. In the era of meager profits, the hardware companies facing increasingly fierce competition will face each other in different market environments. For example, they will have to rely on brands to adopt vertical horizontal strategies and come up with a road.

The first is brand building. The development of independent brands is a strategic direction for enterprises. In the long run, we must base ourselves on our own brands and realize the upgrading from OEM (origin processing) to ODM (origin origin design and production) to brand marketing. Enter high-profit links such as marketing channels and brand operations. Second, we must build a stable industrial chain vertically. Among the top eleven most effective cost-reducing techniques, there are six items related to the supply chain: procurement negotiations, early suppliers, leveraged procurement, joint procurement, DPF, and centralized procurement. Then, it opened up a diversified market horizontally. To strengthen the implementation of the strategy of going global, to guide and encourage powerful hardware companies to establish China's hardware industrial parks or production and processing bases in Central and South America, the Middle East, Eastern Europe, Africa, and South Asia, and to carry out cross-border resource allocation and diversification. market. Finally, promotion needs to build an industrial cluster service platform. To provide enterprises with comprehensive innovation services, enhance the company's innovation ability and technology, operation and management level, and accelerate the structural upgrading of industrial cluster export products.