China Economic Net Beijing March 12th Recently, the Agricultural Bank of China Zhejiang Xiaoshan Sub-branch increased the promotion of financial IC card marketing, and actively carried out special marketing activities, on the one hand to strengthen the network of cabinet services, to facilitate customers to do cards, change cards. On the other hand, the financial IC card business knowledge promotion, placing folding pages at the business outlets, sending SMS reminders to customers, playing promotional content on the LED display, creating a financial IC card promotion application atmosphere. By the end of the second quarter, the bank had issued more than 10,000 financial IC cards.

It is reported that compared with the traditional magnetic stripe card, the financial IC card has the characteristics of higher security, more convenience, wider application, and can effectively reduce the risk of bank card fraud. Since the 1990s, with the continuous advancement of chip technology and the diversified development of customer needs, the integration of financial IC cards for multi-industry applications has become the trend of the current international bank card industry.


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