A boss ran away, leaving a "warning letter" to ferment on the Internet, sparking attention from all walks of life to the classical furniture industry of Xinhui: the spot hoarding market was trapped, the funds were difficult to turn around, nearly 20% of enterprises stopped working, many unemployed people had nothing to do. ... In this regard, the government department proposed to support the trade associations to hold the exhibition in the second half of the year. When will the winter of the redwood industry pass? What should the mahogany entrepreneurs do? [ Status quo] A boss has been on the road and has been investigated “The new club has ran another furniture owner and took away 20 million yuan.†Starting from June 7th, Xinhui’s local WeChat circle of friends and Baidu Post Bar frequently appeared in the news of the new club’s “Carpenter†boss. The picture is that the storefront has pulled up the cordon. The more widely spread is a "letter": "Xi Carpenter" boss Tao Mogang was on the night of June 3, and reminded the boss of Xinhui Furniture Factory before running. "Don't credit"! The most inspiring thing is that the letter is written at the end of the letter: Send you five words: "Don't pay off"! I hope that my "running road" can awaken the majority of furniture factory owners, but also provide a good example for everyone! The reporter informed the Xinhui Public Security that the case had been investigated and is still under investigation, but I do not know that there is information on the Internet. An insider who knows the boss of "Zi Carpenter" said that "the letter is all about the truth", "the accumulation of sales is trapped, the funds are difficult to turn around", "plus the market outlook is uncertain, some people can't stand the road very much normal." “Is it really necessary to force us to go home and bury the cows?†A netizen commented on the message “Running the Roadâ€. According to reports, from the import of wood to the production of furniture, mahogany furniture has experienced a long production cycle, and the difficulty of capital turnover has become the most troublesome problem for mahogany bosses. "Because of the impact of the big environment, the capital chain of the mahogany industry is very fragile. If it is until the end of the year, the market is still very depressed, and the tide of bankruptcy is inevitable." Some insiders told reporters that because of financial difficulties and sales, there are too many goods. Nearly 20% of enterprises have stopped working and watched, and many unemployed people have nothing to do. [Question] Who will be reshuffled during the market downturn? “2013 is the peak of China's rosewood industry. In 2014, China's rosewood industry was grayish black. In 2015, China's rosewood industry was confused.†On June 17, “2015 Redwood Industry Innovation Marketing China Tour†Xinhui Station The event was held in Xinhui Classical Furniture City. With the theme of “China's mahogany furniture market status, trends and breakthrough strategiesâ€, Zhao Fuzhen, director of the China Woodworking Committee, and more than 100 new club mahogany entrepreneurs present here exchanged views on how to discuss Inspire innovation with innovation and realize the successful breakthrough of the mahogany industry." Zhao Fuzhen believes that due to the macroeconomic situation, real estate regulation, the central government's "fighting the tiger", the expansion of the store, the rise in material prices and dishonesty, the mahogany industry has entered the market downturn and sales volume since 2014. The decline is more obvious, which brings about frequent occurrences such as “closed, running, anti-rent, and grabâ€. Among them, the phenomenon of “corporate bankruptcy and entrepreneurs running†in Fujian Xianyou is more obvious, more than 5,000. More than 1,000 companies have closed down. The reason why 2015 is considered a turning point, Zhao Fuzhen said that after going to corruption, going to the impetuous, going to the bubble and returning to rationality, the Chinese redwood industry entered a new stage in 2015. Although this year's rosewood market is not optimistic, most of the hard-working companies that have been working hard for many years are still in the process of seeking new and changing. This year is a process of “shuffle and change†for the mahogany market. After a period of rapid development in an industry, it will surely usher in change. At the event site, the representative of the mahogany entrepreneur Liu Feibing raised the problem of insufficient core competitiveness of the Xinhui mahogany producing area. Another redwood entrepreneur, Li Wei, asked questions about how new Chinese furniture would fight for the post-80s issue. Zhao Fuzhen took the pulse and thought that the core competitiveness of Xinhui Hongmu production area is ultimately a product problem. "The key to improving the core competitiveness of the new club is whether it can produce personalized products that are accepted by the market and consumers. The more developed the market, the weaker the characteristics of the products will be produced," said Zhao Fuyu. Zhao Fuzhen believes that in order to achieve breakthrough in 2015, the first thing is that the majority of mahogany entrepreneurs must "move up", including ideological and action, neither to afford, nor to wait, to take decisive steps, but also to go A new road different from the past; the product innovation of mahogany furniture will have two trends of “low material height and new Chinese style riseâ€, that is, low-end wood is used to produce high-quality products, and more and more enterprises will choose to make New Chinese mahogany furniture. “2015 is bound to be the watershed of the mahogany industry. Some people will still stick to the tradition, but some will focus on developing new Chinese mahogany furniture.†"In the face of such market conditions, if we want to continue to stay, companies can only improve product quality, reduce production costs, and explore multi-channel sales methods such as e-commerce, in order to successfully break through the ice in the industry." Regarding the overall predicament of the industry, Mr. Li, who has listened to the speech, said that many manufacturers are now sticking to it, but if the big environment does not improve, the predicament is still difficult to change. “Missing 2015â€, how many companies will be reshuffled? not sure. [Initiative] The government æŽ 5 million to run the classical furniture fair "Preliminaryally, the government will pay 5 million yuan, Caiyan will take out 2 million yuan, and the two branch owners will each have 500,000 yuan." At the beginning of the month, Wei Zhiping, deputy director of the Standing Committee of the Municipal People's Congress and secretary of the Xinhui District Committee, went to the new meeting. The classical furniture city research, and put forward five guiding opinions on how to develop the classical furniture industry in Xinhui District, including focusing on supporting the industry to run the first classical furniture fair; many people in the industry said that in the case of the domestic classical furniture industry encountering the cold winter It is a good thing that the government can support industry associations to hold exhibitions. Wei Zhiping and his entourage visited some of the shops in Xinhui Classical Furniture City, and learned the current operation and market trends of classical furniture from professionals and sales personnel. At the subsequent symposium, Wei Zhiping put forward five guiding opinions on the development of the classical furniture industry in Xinhui District, including strengthening industrial development and unified planning, classical furniture chambers of commerce and associations to strengthen their own organizational construction. Wei Zhiping first suggested that Daze Town should hire high-level experts to carry out scientific planning on the development of classical furniture industry and the layout of industrial parks, and create an industrial town with classical furniture characteristics, and set up at the intersections of Siqian and Longwan and the roads entering Daze. "Redwood furniture industry town Daze welcomes you" and other large-scale advertising billboards to create an industrial atmosphere; it is recommended that the majority of classical furniture companies do a good job in Internet sales, open online stores on Jingdong, Taobao, Tmall and other well-known websites to build e-commerce New marketing model; it is recommended to actively cultivate the “Top Ten Redwood Brands of Xinhuiâ€, speed up the registration of “Xinhui Redwood†registered trademarks, and build a veritable “Chinese classical furniture capitalâ€; suggest that Xinhui Classical Furniture Chamber of Commerce and Association should strengthen its own Organizational construction, fully play a role in industry self-discipline, safeguarding legitimate rights and interests, product marketing, financial services, etc., so that chambers of commerce and associations truly become the home of mahogany enterprises; it is recommended that the industry should actively cooperate with the government to do a good job in internal management and reorganization of the industry. Upgrade, suggesting that local governments should do a good job in the overall planning of the industry, while classical furniture The industry itself should actively promote the transformation and upgrading of the industry and improve quality and efficiency, establish a sense of the overall situation, strengthen environmental protection, raise awareness of safety and prevention, and advocate integrity management. At the symposium, Wei Zhiping also pointed out that this year, Xinhui District will focus on supporting industry associations to run the Chenpi Cultural Festival and the first China (Xinhui) Classical Furniture Culture Expo to promote the image of the new club and introduce the new industry. For the insiders, the government’s launch of the Expo is the most favorable news. “The first China (Xinhui) Classical Furniture Culture Expo held in Xinhui is definitely a good thing to do, and it can improve the classical society. The popularity of furniture in China can be promoted by trade fairs, etc." In fact, the Xinhui District proposed the idea of ​​holding the first fair as early as 2012, but it did not. At the beginning of this year, the Xinhui District Classical Furniture Chamber of Commerce took the initiative to apply to the Xinhui District Government and received the approval of the Expo. The insiders are full of expectations for this expo. "By organizing the Expo, we will invite the top experts and guests from China, thousands of dealers all over the country to participate in the new conference, and with the promotion of the media, the brand will be launched." Secondly, it can be played. The role of exhibition promotion. At present, the domestic classical furniture industry is in a downturn, holding an exposition can attract thousands of domestic dealers to visit and purchase, and will promote the sales of local classical furniture." "In addition, it can also promote the entire industry. The upgrade will lay a good foundation for the future development of the Xinhui Classical Furniture Industry.†Yuan Qiuyu, president of the Xinhui District Classical Furniture Chamber of Commerce, said. Haven't seen it yet? Xiaobian has prepared a wealth of information for you! Pay attention to [GO Jiaju] official WeChat, view historical information: NEW 1, willful! The weather is hot, 60 fans of the United States are free to send , fan welfare must be cool! ☆ 2, 31 years old, his net worth 230 million, but driving a broken car, took an ugly wife, wear the same clothes every day! (Everyone is watching!) ☆ 3, leaving the farewell letter | P&G global position Laura Xiong turned to choose Jingdong ▼▼▼Fan big feedback:Follow [Go Jiaju] public micro-signal, there is a surprise 噢^^
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