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Luxury goods such as LV can also be bought in the home store? Recently, an activity launched by a high-end home store in Jinan is quite noticeable. This home store puts luxury goods such as LV and famous home products together for sale. This is the first time in Jinan. In the interview, the reporter found that in order to expand the source of its own high-end customers, “diversity alliance†has become a common promotion method among merchants in different industries. LV, Chanel... luxury goods into the home store LV, Chanel, Armani, Gucci, Swarovski ... these luxury brands can be bought at large stores and specialty stores, at the end of the home store Red Star Macalline can buy To, and all are 3-7 fold. A few days ago, Jinan high-end home store Red Star Macalline announced to the media that it will hold a luxury and name home discount private party in the evening of the 29th to the 31st of this month, when the participants can not only buy low discounts. The above luxury goods can also buy the same low-priced brand-name home products. According to the person in charge of Red Star Macalline, during the event, more than ten luxury brands such as lV, GUCCI, Versace, Dior, BOSS and so on will be unveiled at Red Star Macalline. At the same time, the Australian and American families in the household products, Dozens of high-end home furnishing brands such as Qumei, Red Apple, Kohler Sanitary Ware, Nobel Tiles, etc. will also be unveiled at this event. While enjoying the luxury goods, they can enjoy the same discount of these high-end household products. The merchant said: Our products are really so many brands on the scene, but also to play such a low discount, the quality of the products and the authenticity of the discount, is a concern of many people. “Luxury and high-end home brands are the two main components of this event.†The person in charge said, “All the products guaranteed are authentic, and the discounts are real, consumers can rest assured.†According to the organizer, this activity is mainly for the middle and high-end consumer groups in Jinan. For example, inviting customers from banks, the amount of deposits may reach a certain level. For the event hosted by Red Star Macalline for the famous home, some people think that it is a countermeasure that is influenced by the Da Vinci furniture incident and that high-end furniture is not easy to sell. In this regard, the relevant person in charge of Red Star Macalline said that it has nothing to do with this, but a normal brand marketing campaign, hoping to unite with other high-end brands in the industry to expand their influence in the high-end consumer groups in Jinan. The Alliance is the first time in the Jinan home furnishing industry. If it is successful, other stores across the country may also promote it. It is understood that in order to better expand the influence of the event, in addition to luxury goods, the event also invited high-end models such as Lincoln, Cadillac and other high-end models, high-end wine and Sheraton hotels. "Mixed-up" sales began to be learned in the provincial capital reporters. At present, brand marketing activities in the form of "different alliances" are increasingly used by merchants. In addition to the Red Star Macalline, there is also a bank in the provincial capital that has engaged in similar luxury tasting and private activities, and is also aimed at high-end people. In addition, some merchants, including home stores, usually use this form for promotion, such as "buy well-known floor to send brand-name LCD TV", "buy floor to notebook" and other joint promotion activities in the flooring industry and home appliance industry. Can be counted as a performance of "different alliances." According to industry insiders, the cross-industry alliance is a new business model that has emerged in recent years. Its development speed is very fast. It refers to the way in which commercial entities of different grades in different industries form the necessary scale effect and commercial information network and the way of alliance. A community of interests. One of the keys to the success of the "different alliance" is the matching of brands. The degree of matching between enterprises and the matching between products and consumer groups is particularly important. Although this marketing method is fresh, it may not be suitable for all industries.