Security companies demand value in the market

Security industry trends are becoming more apparent. This is exactly why the big market of Ping An City is a profitable business opportunity. For security companies, in the face of good market development space and market opportunities, who is not emotional?

Localized R&D and marketing may bring more beneficial results. IP will continue to thrive, and as more and more companies try to understand IP and join it, sales channels may change. The industry also needs to look for new added value in their solutions – why else end users should use your security products?

Due to the lack of confidence in the euro area, many companies are seeking to enter other markets, which will help diversify their portfolios and minimize regional risks. The focus of attention in recent years has been on Asia, because Asia includes many fast-growing and potential economies in the world, such as China, Taiwan, Russia, South Korea, India, and Indonesia.


As Simon Siew, Managing Director of HID Global (a subsidiary of the ASSA ABLOY Group) in Asia Pacific, said: “Our target market is a new segment with strong growth potential. Since the 2008-2009 recession Since then, we have grown substantially in Asia, and this market is still not saturated, and there is still a lot of room for growth. I believe that with the right solutions, we can drive greater demand and hope to surpass European sales in the coming years. ."

Guy Chénard, Genetec’s Vice President of Worldwide Sales and Business Development, highlighted the potential of the Asia-Pacific market: “The Asia-Pacific region is our “big land”, accounting for around 6% of our total sales. Our overall growth target for 2012 is 36%. , where video growth is expected to exceed 30% and access control will exceed 70%."

Daniel Chau, marketing director of Honeywell Asia-Pacific, gave a brief description of the success achieved in Asia: “In the Asia-Pacific region, the government and the police attach great importance to a better standard of living and foreign investment and capital expenditure has been a strong impetus. As a matter of fact, the area has actually become the home of IP video surveillance."

There is no doubt that most of the attention on Asia is specific to China. Despite the uncertainty in the Chinese market, its huge market potential has attracted companies from all over the world. David Grinstead, vice president of global sales for Tyco Security Equipment Co., Ltd., said: “Since the Chinese economy has continued to grow for a long time, we will not regard China as an emerging market. Its growth is significant and we will put it in China. The investment has doubled."