With the liberalization and gradual implementation of China's "two children" policy, it is expected to add 8 million newborns within five years. The industry generally believes that with the promotion of the New Deal, coupled with the international home furnishing brands have entered China's children's furniture industry, the competition of children's furniture in channels and brands will also intensify. At the same time, the domestic children's furniture market has also rapidly heated up.

 

The development model should be good at creating game rules

 

At present, which development model of the children's furniture market is more suitable for market demand?

 

       The imitation and infringement of the children's furniture industry is becoming more and more serious. Now we are afraid to put the core technology in our showroom. In the past, we may only obtain authorization from well-known domestic and foreign brands, but for now, this method is not suitable for the development of children's furniture companies. On the one hand, when the authorization time is up, it needs to be transferred, which is not conducive to the formation of production line development planning; On the one hand, this method is easily affected by other external factors, such as the Xiyangyang brand, the government ordered rectification and other factors have a great impact on manufacturers.

 

Therefore, we now advocate a more stable development model. We are more optimistic about brands like Touhou monkey and hellokitty, because although they do not have very powerful cartoons, they have been selling very well and stable on the market. This business model is more worthwhile. For reference, we must first have more original and popular things in the image and other aspects, and then think about the film after doing a solid job. In fact, on the whole, we should not always follow others, but should be good at creating and formulating game rules, increase product R & D funds and talent input, and enhance product originality.

 

The development model should be good at creating game rules

 

At present, many companies are investing their energy in the nuggets of the children's furniture market. Are there any risks, how to deal with them?

 

With the continuous improvement of international and domestic standards for children's furniture, as well as the impact of rising labor and raw material costs and falling profits, many manufacturers have not done this in the past two years. Not many, which requires these companies to be more cautious and deep in positioning their markets and evaluating their development prospects, to find out the direction and path of development. If they are blind and have a bit of fluke to seize the optimistic surface now The children's furniture market is very risky.

 

Faced with the children's furniture market again, companies must increase investment in science and technology to promote the transformation and upgrading of children's furniture products and enterprises. Times and consumers are increasingly demanding on products and other aspects. Enterprises need to see whether they have enough capabilities in this The industry persists and deepens. At the same time, as a place with a traditional furniture advantage such as Dongguan, everyone must have a relatively clear development goal. It is necessary to enhance cultural self-confidence, continuously develop and strengthen local cultural brands, and form a certain scale of clusters. The protection of the market has formed a benign market competition environment.

 

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