Under the economic globalization, Chinese furniture enterprises not only improve the production technology, but also include the improvement of design capabilities. After all, the emphasis on consumer self and individuality in the buyer's market, and the diversification, subdivision, and complexity of the market environment all put forward deeper requirements for product design. The market is a commoditized society, a society whose fundamental purpose is to maximize profits. Only when the greatest commercial profit is achieved can it be successful. It is possible to establish its own furniture products , form a brand image and sell its furniture products to the society, so that the products can not only achieve the greatest profits for the furniture enterprises, but also create the greatest social benefits .   1. Furniture design capability is a competitive edge of an enterprise  Furniture design is a design activity under the marketing environment. It is a design behavior based on the micro-environment of the company under the guidance of the core environment of the company. Furniture design is for enterprise marketing services, all activities of furniture design are carried out in a marketing environment. For every furniture company, furniture design is to promote product sales and earn more profit value for the company. From the consumer's perspective, furniture design is to provide a more comprehensive use function, more complete demand satisfaction and more advanced demand guidance. Furniture design is a systematic project. The first is to adapt to the needs of the existing market, which is the fundamental starting point and destination of furniture design. The second is that furniture design is not only limited to the needs of the existing market, but also to meet the needs of the potential market, the potential market is the strong stamina for the development of new products.  In the modern market economy, the quality of furniture design has become one of the key factors for the success or failure of an enterprise's marketing strategy. In the absence of obvious differences in technology, quality, function and other conditions, furniture design has become the key to determine the market competition. We say that furniture design serves the marketing strategy of an enterprise. Only by understanding the consumer and market trends can an enterprise design a furniture design suitable for the marketing strategy. On the other hand, furniture design is for enterprises to implement marketing plans. Furniture, as a concrete embodiment of corporate image, is a cultural belief and an interpretation of value. It is an important part of the market management activities of the company to gather strength and lead the direction of consumption. Furniture, as a direct communication carrier for enterprises to face the market, a furniture with distinctive characteristics is conducive to expanding the product image and corporate image. For enterprises, this can not only consolidate the market share, but also open up a new demand market. .  2. How to build the competitiveness of furniture design  In order to obtain a competitive market position, furniture design must be organically combined based on marketing and design art. Enterprises must be based on the nature and function of their design propositions, the characteristics of similar competitors, and the face of Information on the nature of consumers' needs, etc., should be analyzed and identified in a differentiated manner as much as possible.  Furniture design is an important part of an enterprise's marketing activities in terms of the market's competitive marketing environment. It is based on the scientific and correct strategic decisions made by the company in the competitive market environment. Based on this, the beginning of building furniture design competitiveness should first deeply explore the competitive market situation in which the enterprise is located, integrate various internal and external environmental factors and forces of the enterprise, and fully grasp the needs of the target audience in all aspects.  In the modern market, consumer demand is paramount. If furniture companies want to give products better market competitiveness, they must start designing around the needs of consumers in the initial stage of design. From the perspective of the target audience, when a consumer buys back a set of furniture from a specialty store, he is not as simple as buying back a set of furniture. The consumer buys back the utility and benefits. A sense of beauty and a series of added value added through commercial design. Therefore, the development of furniture design should stand from the angle of satisfying the various needs of consumers, and satisfy the various needs of consumers as much as possible.  On the other hand, the fierce market competition environment requires furniture companies to conduct in-depth research and analysis of the characteristics of products in similar industries, and adjust their own design strategies according to the design strategies of major competitors. Because furniture design and development, as an important part of an enterprise's business strategy, is not only designed and developed for the needs of consumers, but also designed and developed for furniture of similar competitors. Therefore, the adjustment of furniture functions and the design of performance improvement according to the characteristics of competitors' furniture are important conditions for endowing enterprises with market competitiveness.  As an important manifestation of the market competitiveness of furniture companies, the focus of furniture design competitiveness lies in establishing a clear market positioning. Market positioning is an important marketing concept. For a furniture design, the market positioning is that the company creates a market with a clear market and outstanding personality for the furniture design of the company based on the environmental conditions in the target market and the internal operating environment of the company The image features of distinctive image, excellent function, inspiring demand and guiding trend. Marketing believes that marketing is centered on consumers, and the foothold of furniture design is also people-oriented, the two have something in common. Therefore, the premise guarantee of the furniture design market positioning lies in in-depth market research and research analysis, which mainly involves the market environment, consumer demand, the competition status of similar enterprises and products in the industry. In essence, the market positioning of furniture design is not only the positioning of the enterprise's market strategy, but also the positioning of the enterprise itself. Only in this way can the furniture company's product design surpass its existing competitiveness and open up a huge customer base that has never been seen before.  3. Demand guidance for furniture design competitiveness  From a marketing point of view, furniture design is a market service that is used to meet the needs of consumers and achieve the business purpose of the enterprise. Therefore, from the perspective of consumption needs, furniture design should bring some utility and benefits to consumers, which is a kind of satisfaction. Malinowski said: "In the life of human society, all biological needs have been transformed into cultural needs." He discusses the relationship between biological needs and cultural needs from the perspective of cultural anthropology, furniture Design is also a social discipline that transforms people's demand for products into people's cultural needs.  Many needs in life are not realized by consumers. Maslow believes: "What we call the basic needs are usually mostly unconscious, and with the proper methods, they may become conscious." The motivation for demand arises from internal reasons for consumers and external incentives. Inducing its potential needs, furniture design is one of this external incentives.  Many successful furniture designs are based on grasping the potential needs of consumers from the detail level and successfully presenting them through design art. Of course, this is also the secret to the success of furniture design. It not only acts as a bridge between people and things, but also serves as a catalyst for such information exchange.  From the perspective of consumption needs, consumers have double requirements for design works, one is spiritual and the other is material. The furniture itself needs to have three functions, practical function, aesthetic function and symbolic function or coordination and synthesis of these three functions. In fact, the design object of furniture design appears to be some kind of "thing" on the surface, but in essence it should be a combination of "human" and "thing". Design art is just to provide a kind of satisfaction as a social attribute. One of the ways to meet this need is through design art. Therefore, the focus of furniture design should be the discovery of human social attributes, not only the simple satisfaction of existing needs, but also the discovery of a large number of deep-level potential needs, which we call the demand guidance of design.  Hexagonal Nut,Hex Nut,Scaffolding Hexagonal Nut,Hex Thick Nut J.B Machinery (Ningbo) Co., Ltd. , https://www.jbdrill.com