The overall cabinet looks forward to the overall quality improvement On August 13th, after seeing that the manufacturer finally replaced all the hanging cabinets as required, Beijing consumer Meng Xiong, after a few days of continuous quarreling and exhausted heart, was finally relieved temporarily. Meng Xiong ’s new home is located outside the East Fifth Ring Road, Chaoyang District, Beijing. Since the house was received in May this year, he has been struggling with the renovation of one of the most expensive cabinets. Visiting the building materials market, I found that the price per linear meter ranged from seven to eighty thousand to more than one thousand yuan. The price was low but the quality was not good. Entering a supermarket chain, I found that the total price of branded cabinets was tens of thousands of yuan. Even if the quality is guaranteed, The price is expensive; participating in online group purchases, I found that the price discount of the cabinet is limited. Pick the one with a low total price, but fear that the quality is not guaranteed; choose brand products, the price is too high. After weighing, Meng Xiong selected a cabinet product with a good reputation on the Internet and a little brand awareness. It is expected that there are still quality problems in the installation of the cabinet: the wall cabinet has scratches. Fortunately, after striving for it, the manufacturer agreed to the request for product replacement, but Meng Xiong still drummed: Is there any guarantee for the quality of the cabinets for household large items that cost nearly ten thousand yuan? There are many consumers who are as confused as Meng Xiong. Reporters found in some online decoration forums and diaries that there have been many complaints and reports on the quality of cabinets in recent years, including some well-known cabinet brands and many quality problems. Weak standards are missing The whole cabinet is a system combination of kitchen appliances such as cabinets, cooker hoods, gas cooktops, disinfection cabinets, dishwashers, refrigerators, microwave ovens, electric ovens, various pendants, water basins, garbage shredders and kitchen appliances. A new type of kitchen. The use of "system collocation" to achieve the overall configuration of the kitchen space, overall design, overall construction and decoration. According to the latest statistics from the Development Research Center of the State Council, of the approximately 100 million urban households in China, the overall cabinet ownership rate is only 6.8%, far below the level of developed countries. In recent years, sales of cabinets in China have increased at an average annual rate of 35%. In the next five years, the total capacity of cabinets in the domestic market will reach 29 million sets, with an average of 5.8 million sets per year. The potential customers of the existing overall cabinets have reached more than 40 million, and the turnover will reach more than 500 billion yuan. "The entry barrier for the cabinet industry is not high. It belongs to an industry with a low technical threshold and a high management threshold." Hu Yanan, deputy secretary general of the Kitchen and Bathroom Engineering Committee of the China Building Decoration Association, told reporters that despite the emergence of some well-known in China's cabinet industry National brands, but in general the industry is still relatively small, with low industry concentration, mainly local brands, and few national brands. It is still in the Spring and Autumn and Warring States period, but from decentralization to concentration, it will be industry development A trend. The low entry barrier has led to many cabinet manufacturers on the market, and the quality of products varies. Many home improvement companies also have the business of making cabinets on site, many of which are small workshop-like processing plants. The lack of standards is also considered to be one of the reasons for the uneven quality of the current cabinet market. "Cabinet standards have been developed in China at present, but there are no product standards for overall cabinets. Overall, China's cabinet standards are very incomplete and lack a product standard and installation specifications that are recognized by the industry." Hu Yanan said that the development history is short It is an integrated product with individual requirements and high degree of connection with other products such as buildings. It is the main reason for the lack of cabinet product standards in China. The reporter learned that on June 1, 2010, the national standard "Basic Parameters of Residential Kitchen and Related Equipment" in the cabinet industry was officially implemented. As early as 2008, the original State Environmental Protection Administration also issued an industry standard "Environmental Label Product Technical Requirements Cabinet". In addition, the individual components of the cabinet, such as plates, countertops (quartz stone or stainless steel), hardware, etc., have also been introduced or are in the process of formulating relevant standards. "The standards that have been promulgated and implemented are not well implemented. Enterprises are more likely to implement their own standards. At the same time, for the cabinets of" three-point product and seven-point installation ", there is currently no special agency to formulate the corresponding Installation specifications. The quality policy of Jianuo cabinets is from design to manufacturing and installation, and uniformly implement their own standards and specifications. "Said Song Zhisheng, general manager of Beijing Jiuxing Jianuo Furniture Factory. Industry development will usher in a reshuffle Insiders pointed out that in China's cabinet industry, to achieve standardization, scale, and serialization, we must first solve the problem of quotation methods. In foreign countries, cabinets are quoted in unit cabinets without exception, while in China, the quotation in Yanmi has almost become the general form of quotation in the market. The disadvantages of this quotation method are obvious. For consumers, this kind of quotation is unclear and implicit, and it is easy to be exploited by bad manufacturers; for manufacturers, this quotation method is not conducive to standardization and standardized production. Conversely, non-standardized products do not have complete sets, versatility and interchangeability, which reduces the product's replication and experience learning, quality is difficult to guarantee, and consumers' interests are not guaranteed. The current market situation is that there is no way for small manufacturers to implement standardized production and standardized quotation; large manufacturers want to implement standardized production and standardized quotation, but their arms cannot overwhelm the market. Hu Yanan believes that the characteristics of cabinet products are personalized demand, standardized manufacturing, and large-scale marketing. The future development trend is channelized, productized, and personalized brand power. For large enterprises, relying on strong channel advantages can take the lead in the market. For medium-sized enterprises, products with outstanding performance and characteristics are the way to survive. For some consumer groups with high-end needs, personalization Customized products are more popular. The arrival of finished rooms (hardcover rooms) is seen as a turning point that China's cabinet industry may face. "For cabinets, only a high degree of standardization can break through the existing bottleneck constraints and achieve a perfect connection with buildings and spaces. Whether it is from sales, production or installation, engineering and terminal consumption are completely different systems. There are very high requirements for the company's capital, production and installation capabilities, which will inevitably reshuffle the market. "Hu Yanan said. It is reported that the vast majority of domestic cabinet enterprises will focus on the development of the terminal market, busy with the expansion of distribution networks, competition in second- and third-tier cities and price wars. But in the era of finished houses, the sales model facing the terminal will be completely changed. Song Zhisheng believes that the era of finished houses has a greater impact on the survival of small and medium-sized cabinet enterprises. Because doing business with developers means that the time for funds to return will become longer, which will directly test the financing ability of SMEs. According to statistics, the proportion of fine decoration of newly opened real estate in 2010 is: Shenzhen 70%, Guangzhou, Shanghai 60%, Beijing 50%, Chongqing, Chengdu and other second-tier cities 20%. In the future, 90% of cabinet purchases for newly opened properties will be included in engineering channels, and the terminal consumer market may only account for 5% to 10% of the market share. "The future cabinet market may be polarized. One part is a national brand that can cooperate with the project, and the other part is a regional enterprise that responds to the stock room to respond to the personalized needs of consumers." Hu Yanan said.
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